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Mont Blanc Explorer

Fail

The top 5 brands take 97% of clicks, so Mont Blanc Explorer is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$5.0M/yr1.7M searches / yr
90-day growth
+6.8%search demand this quarter
Competition
50%top-5 click share · 8 brands · 46 sellers

Flapen Score

Mont Blanc Explorer against its category

The dotted line is the Beauty & Personal Care average. Past it, Mont Blanc Explorer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mont Blanc Explorer market on Amazon at a glance

Shoppers on Amazon United States searched for Mont Blanc Explorer 1.7M times last year and spent an estimated $5.0M. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
+6.8%
Conversion, latest week
1.2%
Market size, estimated
$5.0Ma year
Peak month
December2.1× the quietest month
Top search term
montblanc explorer186K searches a year

02 · Price

A sale here is worth $237.64.

Listings sell for $237.64 on average, from $20.54 to $953.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $237.64 that is $119K to $178K a year per listing.

Average price
$237.64above the $15 to $100 sweet spot
Price range
$20.54–$953.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$119K–$178K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #1,195 within Men's. It carries 5,910 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
4.7%
Average rank
#1,195in Men's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,910per listing
Listings tracked
30

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Mont Blanc Explorer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

46

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

2%

  • Brand 189%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Mont Blanc Explorer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mont Blanc Explorer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • montblanc explorer186K/yr
  • montblanc263K/yr
  • mont blanc pen225K/yr
  • montblanc pen196K/yr
  • mont blanc169K/yr
  • mont blanc explorer109K/yr
  • mont blanc legend95K/yr
  • mont blanc pens70K/yr
  • montblanc cologne for men63K/yr
  • montblanc legend43K/yr

Reviews and returns

What reviews say buyers love and hate about Mont Blanc Explorer

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
1.3%of orders come back
“No fragrance”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mont Blanc Explorer questions

Answered from the same tracked data.