Is monoi oil profitable to sell on Amazon United States?

The niche generates $161K/yr across 7 tracked products. 90-day search growth is +29.5%. Flapen's verdict: Skip it (48/100).

How competitive is the monoi oil niche?

2 brands and 80 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in monoi oil?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 2.1%.

What does it cost to enter the monoi oil niche?

Listings span $13.55–$30.28; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.

monoi oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$20.59

avg listing price — sweet spot $15–$100

Price range

Great$13.55–$30.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good840.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+29.5%

90-day search growth — must beat 0% to launch

Market size

Okay$161K

$161K/yr · 141K searches

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, monoi oil is a $161K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

monoi oil market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $124K–$165K; units × avg price
Conversion rate: 5.6%
Avg BSR: #724
Page quality: 0%
Prime: 57%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 124 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Yves Rocher66%
Monoi Tiare Tahiti34%

Demand

Weekly Amazon search volume, last 45 weeks — +29.5% search growth over the last 90 days.

Open Trend

Top monoi oil search terms

yves rocher body oil34K/yr +36.7%5.5% conv.
monoi tiki tahiti oil29K/yr +32.7%4.8% conv.
monoi oil33K/yr +8.5%2.5% conv.
monoi14K/yr +53.5%2.1% conv.
monoi body oil5K/yr +152.0%4.0% conv.
moisturizing pearly oil monoi8K/yr +37.3%3.8% conv.
monoi oil tahiti4K/yr +14.5%4.7% conv.
monoi tiki tahiti5K/yr +0.9%3.6% conv.
manoil oil tahiti3K/yr +51.7%4.8% conv.
monoi de tahiti3K/yr +57.6%2.5% conv.

All search terms

Top monoi oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yves Rocher Mono de Tahiti Shimmering Body Oil Lightweight Illuminating Glow Oil with Tiare Flower Non-Greasy Pearl Finish for Luminous Radiant Skin & Tan Preservation 3.3 fl oz

Yves Rocher$30.283.8★192 rev

Monoi Tiare Tahiti Scented Oil With Vanilla

Monoi Tiare Tahiti$13.894.3★1,312 rev

Monoi Tiki Tahiti - Tiare Coconut Oil - Original Tahitian Gardenia Fragrance - For Hydrated Skin and Hair - 4 fl. oz. (Pack of 2)

Monoi Tiare Tahiti$22.594.5★721 rev

Yves Rocher Mono de Tahiti Traditional Nourishing Body & Hair Oil 97% Pure Tahitian Monoi with Tiare Flower Deep Moisturizing Oil for Silky Skin & Soft Hair 3.3 fl oz

Yves Rocher$24.063.8★280 rev

Yves Rocher Mono de Tahiti Dry Body Oil Lightweight Non-Greasy Moisturizing Oil with Tiare Flower Fast-Absorbing After-Sun Body Oil for Smooth Radiant Skin 4.2 fl oz

Yves Rocher$17.944.2★40 rev

Newest

by launch date

Yves Rocher Mono de Tahiti Shimmering Body Oil Lightweight Illuminating Glow Oil with Tiare Flower Non-Greasy Pearl Finish for Luminous Radiant Skin & Tan Preservation 3.3 fl oz

Yves Rocher$30.28192 rev

1y ago

Yves Rocher Mono de Tahiti Dry Body Oil Lightweight Non-Greasy Moisturizing Oil with Tiare Flower Fast-Absorbing After-Sun Body Oil for Smooth Radiant Skin 4.2 fl oz

Yves Rocher$17.9440 rev

1y ago

Yves Rocher Mono de Tahiti Traditional Nourishing Body & Hair Oil 97% Pure Tahitian Monoi with Tiare Flower Deep Moisturizing Oil for Silky Skin & Soft Hair 3.3 fl oz

Yves Rocher$24.06280 rev

6y ago

Monoi Tiki Tahiti Rouge Tiare Body Suntan Bronzant Coconut Oil Just | For Outdoor Body Tanning | Hydrating Body Oil | Natural Skin Moisturizer |

Monoi Tiare Tahiti$21.83160 rev

9y ago

Monoi Tiki Tahiti - Tiare Coconut Oil - Original Tahitian Gardenia Fragrance - For Hydrated Skin and Hair - 4 fl. oz. (Pack of 2)

Monoi Tiare Tahiti$22.59721 rev

9y ago

What buyers say about monoi oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell44%

“It smells heavenly”

Moist/Dry10%

“Great moisturizer”

Quality-Overall6%

“its always top-notch”

Soft Feel5%

“This oil glides on so smoothly”

Brightness/Shine/Glow5%

“Glowing”

Absorbency3%

“Positives- absorbs beautifully”

Suitability Oily Skin2%

“This is my favorite body oil of about ten that I have tried”

Efficiency2%

“It works great”

Suitability Dry Skin2%

“is gentle on my skin”

Texture/Consistency-Overall1%

“Its a great consistency”

What buyers complain about

Smell38%

“Do not like the scent”

Value For Money8%

“Not worth price”

Size-Overall7%

“Small Bottle - not a miracle in a bottle”

Oily/Greasy5%

“causing the oil to harden”

Color4%

“Black stuff”

Ease Of Use4%

“difficult to use”

Advertised Vs Actual Product3%

“Shame on Melissa for advertising this”

Leak-Proof3%

“it arrived leaking”

Residue2%

“Leaves a residue of orange over your skin”

Moist/Dry2%

“I don't see any added benefit as a moisturizer”

Top return reasons

Smell53%

Leak-Proof12%

Oily/Greasy8%

Advertised Vs Actual Product7%

Size-Overall2%

Product Condition2%

Functionality-Overall2%

Value For Money2%

Dilute/Watery1%