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Monoi Oil

Fail

The top 5 brands take 100% of clicks, so Monoi Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$161K/yr141K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
92%top-5 click share · 2 brands · 80 sellers

Flapen Score

Monoi Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Monoi Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monoi Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Monoi Oil 141K times last year and spent an estimated $161K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
5.6%
Market size, estimated
$161Ka year
Top search term
yves rocher body oil34K searches a year

02 · Price

A sale here is worth $20.59.

Listings sell for $20.59 on average, from $13.55 to $30.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $20.59 that is $15K to $21K a year per listing.

Average price
$20.59inside the $15 to $100 sweet spot
Price range
$13.55–$30.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$21K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #724 within Oils. It carries 840 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#724in Oils
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
840per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Monoi Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 234%

Demand

Monoi Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Monoi Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yves rocher body oil34K/yr
  • monoi tiki tahiti oil29K/yr
  • monoi oil33K/yr
  • monoi14K/yr
  • monoi body oil5K/yr
  • moisturizing pearly oil monoi8K/yr
  • monoi oil tahiti4K/yr
  • monoi tiki tahiti5K/yr
  • manoil oil tahiti3K/yr
  • monoi de tahiti3K/yr

Reviews and returns

What reviews say buyers love and hate about Monoi Oil

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
38%of negative reviews mention “Smell”
2.1%of orders come back
“Do not like the scent”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Monoi Oil questions

Answered from the same tracked data.