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Momo Shampoo

Fail

The top 5 brands take 100% of clicks, so Momo Shampoo is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$301K/yr250K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
94%top-5 click share · 4 brands · 7 sellers

Flapen Score

Momo Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Momo Shampoo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Momo Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Momo Shampoo 250K times last year and spent an estimated $301K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
4.5%
Market size, estimated
$301Ka year
Peak month
May4.9× the quietest month
Top search term
momo164K searches a year

02 · Price

A sale here is worth $26.47.

Listings sell for $26.47 on average, from $9.94 to $42.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $26.47 that is $26K to $33K a year per listing.

Average price
$26.47inside the $15 to $100 sweet spot
Price range
$9.94–$42.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$33K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3,984 within Conditioners. It carries 1,986 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
2.4%
Average rank
#3,984in Conditioners
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,986per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Momo Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 242%
  • Brand 35%
  • Brand 43%

Demand

Momo Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Momo Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • momo164K/yr
  • momos23K/yr
  • momo shampoo18K/yr
  • momo conditioner13K/yr
  • davines momo10K/yr
  • davines momo conditioner7K/yr
  • momo shampoo and conditioner7K/yr
  • davines momo shampoo6K/yr
  • momo davines2K/yr

Reviews and returns

What reviews say buyers love and hate about Momo Shampoo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Value For Money”
1.4%of orders come back
“Rather expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Momo Shampoo questions

Answered from the same tracked data.