Is momo shampoo profitable to sell on Amazon United States?

The niche generates $301K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (45/100).

How competitive is the momo shampoo niche?

4 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in momo shampoo?

Top complaints mined from reviews: Value For Money, Smell, Material Quality. The return rate is 1.4%.

When does demand for momo shampoo peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.

What does it cost to enter the momo shampoo niche?

Listings span $9.94–$42.60; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.

momo shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.47

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.94–$42.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$301K

$301K/yr · 250K searches

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,986

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, momo shampoo is a $301K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

momo shampoo market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $331K–$397K; units × avg price
Conversion rate: 4.5%
Avg BSR: #3,984
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

IMAGEKOPE50%
Davines42%
SXMURP5%
udforsk3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Open Trend

Top momo shampoo search terms

momo164K/yr +7.7%0.3% conv.
momos23K/yr +18.0%0.1% conv.
momo shampoo18K/yr +21.7%12.2% conv.
momo conditioner13K/yr +64.2%20.3% conv.
davines momo10K/yr +76.8%9.0% conv.
davines momo conditioner7K/yr +79.9%16.8% conv.
momo shampoo and conditioner7K/yr +20.7%13.7% conv.
davines momo shampoo6K/yr +37.4%11.7% conv.
momo davines2K/yr +30.6%8.5% conv.

All search terms

Top momo shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IMAGEKOPE Womens Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up

IMAGEKOPE$17.074.4★1,963 rev

Davines MOMO Shampoo Nourishing Gentle Cleansing Action for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Cartucciaru Melon Extract 8.45 Fl Oz

Davines$37.054.6★2,446 rev

MOMO/Conditioner 8.5 oz.

Davines$42.604.6★51 rev

Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz

Davines$16.964.4★2,300 rev

Moo Moos for Women Mumus for Women with Pockets Casual Lightweight Holiday Tiered Layer Elastic Waist Wedding Party Office Work with Pockets Ruffle Trim Pleated Elegant Classic Side Split

SXMURP$9.944.6★15 rev

Newest

by launch date

MOMO/Conditioner 8.5 oz.

Davines$42.6051 rev

4mo ago

Moo Moos for Women Mumus for Women with Pockets Casual Lightweight Holiday Tiered Layer Elastic Waist Wedding Party Office Work with Pockets Ruffle Trim Pleated Elegant Classic Side Split

SXMURP$9.9415 rev

1y ago

IMAGEKOPE Womens Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up

IMAGEKOPE$17.071,963 rev

2y ago

Momo Hawaiian Muumuu House Coat Womens Nightgown Plus Size Sleepwear Lounge Dress Blue XXL

udforsk$19.754,827 rev

3y ago

Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz

Davines$16.962,300 rev

15y ago

What buyers say about momo shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“effective for helping hydrate”

Smell16%

“The scent is fresh”

Soft Feel13%

“So Soft”

Quality-Overall5%

“This conditioner is high-quality”

Size-Overall4%

“The correct fit”

Hair Styling3%

“Its amazing as my hair looks fabulous”

Cleansing3%

“Rinses out clean”

Advertised Vs Actual Product3%

“Just as described”

Suitability Humid Weather2%

“Works perfectly for my mixed daughter”

Comfort-Overall2%

“comfortable”

What buyers complain about

Value For Money16%

“Rather expensive”

Smell9%

“strong scent”

Material Quality6%

“The material was cheap and flimsy and these really aren't plus size friendly”

Size-Overall6%

“this caftan was just super short”

Machine Wash Suitability4%

“I gave it four stars because it started to fade after a few washes”

Moist/Dry3%

“it did not moisturize at all”

Ease Of Use2%

“Barely 4 tbsp in a slippery container is hard to scoop without wastefulness”

Ease Of Cleaning1%

“It took a bit to rinse it all out”

Wrinkles1%

“Wrinkles terribly”

Length1%

“Arm area is very short”

Top return reasons

Size-Overall23%

Smell17%

Moist/Dry6%

Advertised Vs Actual Product6%

Value For Money6%

Length6%

Product Condition4%

Material Quality4%

Suitability Short Hair3%

Functionality-Overall3%

Common questions

Is momo shampoo profitable to sell on Amazon United States?: The niche generates $301K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (45/100).
How competitive is the momo shampoo niche?: 4 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in momo shampoo?: Top complaints mined from reviews: Value For Money, Smell, Material Quality. The return rate is 1.4%.
When does demand for momo shampoo peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
What does it cost to enter the momo shampoo niche?: Listings span $9.94–$42.60; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.