molton brown shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$32.53avg listing price — sweet spot $15–$100
Price range
Incredible$30.76–$36.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good858.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$228K$228K/yr · 42K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, molton brown shampoo is a $228K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
molton brown shampoo market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- $260K–$325K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #1,057
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Molton Brown100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top molton brown shampoo search terms
- molton brown shampoo34K/yr
- molton brown shampoo and conditioner7K/yr
- molton brown shampoo and conditioner set825/yr
Top molton brown shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Molton Brown Purifying Shampoo With Indian Cress 10 fl. oz.
Molton Brown$30.764.5★601 rev
Coastal Cypress & Sea Fennel Shampoo
Molton Brown$31.294.8★184 rev
Molton Brown Thickening Shampoo With Ginger Extract 10 fl. oz.
Molton Brown$31.014.5★767 rev
Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
Molton Brown$32.574.5★239 rev
Molton Brown Purifying Conditioner With Indian Cress 10 fl. oz.
Molton Brown$31.544.6★381 rev
Newest
by launch dateCoastal Cypress & Sea Fennel Shampoo
Molton Brown$31.29184 rev
Coastal Cypress & Sea Fennel Conditioner
Molton Brown$31.2984 rev
Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
Molton Brown$32.57239 rev
Molton Brown Reviving Rosemary Conditioner 10 fl. oz.
Molton Brown$32.20127 rev
Molton Brown Thickening Shampoo With Ginger Extract 10 fl. oz.
Molton Brown$31.01767 rev
Trending
90-day click momentumCoastal Cypress & Sea Fennel Conditioner
Molton Brown$31.294.6★
Molton Brown Coastal Cypress & Sea Fennel Body Wash 10 fl. oz.
Molton Brown$36.124.7★
Coastal Cypress & Sea Fennel Shampoo
Molton Brown$31.294.8★
Molton Brown Purifying Shampoo With Indian Cress 10 fl. oz.
Molton Brown$30.764.5★
Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
Molton Brown$32.574.5★
What buyers say about molton brown shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell, leaves my skin feeling great”
“Refreshing, complex scent, lots of lather”
“Great body wash”
“this one makes my hair feel soft, airy, and separated while still looking silky”
“the price is actually fair for what you're getting”
“Best quality shampoo that WORKS for me yet”
“My hair feels light”
“It makes my hair look fuller”
“it gives unbelievable texture to my hair”
“Clean smell, leaves my skin feeling great”
What buyers complain about
“Smells terrible”
“It's expensive,”
“not the best”
“it fades quickly”
“I have fine hair, and usually conditioners make it look oily and clump together,”
“Texture is like a gel; no grittiness”
Top return reasons
Common questions
- Is molton brown shampoo profitable to sell on Amazon United States?
- The niche generates $228K/yr across 9 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the molton brown shampoo niche?
- 1 brands and 3 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in molton brown shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.7%.
- When does demand for molton brown shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the molton brown shampoo niche?
- Listings span $30.76–$36.12; the average listing price is $32.53 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.