Molton Brown Shampoo
FailThe top 5 brands take 100% of clicks, so Molton Brown Shampoo is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $228K/yr42K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 87%top-5 click share · 1 brands · 3 sellers
Flapen Score
Molton Brown Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Molton Brown Shampoo is stronger. Inside it, weaker.
Market
The Molton Brown Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Molton Brown Shampoo 42K times last year and spent an estimated $228K. One brand takes every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $228Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- molton brown shampoo34K searches a year
02 · Price
A sale here is worth $32.53.
Listings sell for $32.53 on average, from $30.76 to $36.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $32.53 that is $24K to $33K a year per listing.
- Average price
- $32.53inside the $15 to $100 sweet spot
- Price range
- $30.76–$36.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $24K–$33K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,057 within Conditioners. It carries 859 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,057in Conditioners
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 859per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Molton Brown Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Molton Brown Purifying Shampoo With Indian Cress 10 fl. oz.
- Price
- $30.76
- Rating
- 4.5/5
- Reviews
- 601
- Age
- 3y ago

Coastal Cypress & Sea Fennel Shampoo
- Price
- $31.29
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 1y ago

Molton Brown Thickening Shampoo With Ginger Extract 10 fl. oz.
- Price
- $31.01
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 2y ago

Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
- Price
- $32.57
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago

Molton Brown Purifying Conditioner With Indian Cress 10 fl. oz.
- Price
- $31.54
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 3y ago
Trending
estimated 90-day click momentum
Coastal Cypress & Sea Fennel Conditioner
- Price
- $31.29
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

Molton Brown Coastal Cypress & Sea Fennel Body Wash 10 fl. oz.
- Price
- $36.12
- Rating
- 4.7/5
- Reviews
- 4,901
- Age
- 3y ago

Coastal Cypress & Sea Fennel Shampoo
- Price
- $31.29
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 1y ago

Molton Brown Purifying Shampoo With Indian Cress 10 fl. oz.
- Price
- $30.76
- Rating
- 4.5/5
- Reviews
- 601
- Age
- 3y ago

Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
- Price
- $32.57
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago
Newest
by launch date
Coastal Cypress & Sea Fennel Shampoo
- Price
- $31.29
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 1y ago

Coastal Cypress & Sea Fennel Conditioner
- Price
- $31.29
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 1y ago

Molton Brown Reviving Rosemary Shampoo 10 fl. oz.
- Price
- $32.57
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 1y ago

Molton Brown Reviving Rosemary Conditioner 10 fl. oz.
- Price
- $32.20
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago

Molton Brown Thickening Shampoo With Ginger Extract 10 fl. oz.
- Price
- $31.01
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Molton Brown100%
Demand
Molton Brown Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Molton Brown Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- molton brown shampoo34K/yr
- molton brown shampoo and conditioner7K/yr
- molton brown shampoo and conditioner set825/yr
Reviews and returns
What reviews say buyers love and hate about Molton Brown Shampoo
We read the reviews and the return reasons for every product selling here.
“Smells terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molton Brown Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









