Molton Brown Hand Soap
MaybeBuyers convert on 12.3% of searches. But the top 5 brands take 100% of clicks, so Molton Brown Hand Soap is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $415K/yr89K searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 79%top-5 click share · 1 brands · 3 sellers
Flapen Score
Molton Brown Hand Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Molton Brown Hand Soap is stronger. Inside it, weaker.
Market
The Molton Brown Hand Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Molton Brown Hand Soap 89K times last year and spent an estimated $415K. One brand takes every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $415Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- molton brown hand soap71K searches a year
02 · Price
A sale here is worth $37.71.
Listings sell for $37.71 on average, from $28.86 to $55.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $37.71 that is $28K to $38K a year per listing.
- Average price
- $37.71inside the $15 to $100 sweet spot
- Price range
- $28.86–$55.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $28K–$38K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #824 within Foot & Hand Care. It carries 603 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 26.3%
- Average rank
- #824in Foot & Hand Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 603per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Molton Brown Hand Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.
- Price
- $32.73
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 3y ago
Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.
- Price
- $32.82
- Rating
- 4.6/5
- Reviews
- 2,089
- Age
- 3y ago
Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.
- Price
- $34.90
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 3y ago
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
- Price
- $38.22
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 2y ago
Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.
- Price
- $32.74
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago
Trending
90-day click momentum
Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
- Price
- $47.57
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 4mo ago
Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day
- Price
- $55.09
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 5mo ago
Molton Brown Blue Maquis Hand Care Collection Gift Set
- Price
- $42.36
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
- Price
- $38.22
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 2y ago
Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.
- Price
- $32.74
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 3y ago
Newest
by launch dateMolton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.
- Price
- $47.57
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 4mo ago
Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day
- Price
- $55.09
- Rating
- 4.7/5
- Reviews
- 30
- Age
- 5mo ago
Molton Brown Reviving Rosemary Hand Wash
- Price
- $28.86
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 1y ago
Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.
- Price
- $38.22
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 2y ago
Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.
- Price
- $36.69
- Rating
- 4.6/5
- Reviews
- 580
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Molton Brown100%
- Open — no brand owns it (0%)
Demand
Molton Brown Hand Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Molton Brown Hand Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- molton brown hand soap71K/yr
- molton brown soap8K/yr
- molton brown hand wash8K/yr
- molton brown hand soap and lotion set3K/yr
Reviews and returns
What reviews say buyers love and hate about Molton Brown Hand Soap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not have long lasting fragrance
Does not smell at all
Smells awful
expensive
Pricey,
With such a high price
It has been an ongoing frustrating experience using up this soap
if this is how they take care of new customers not to ensure good quality I don't know if I will be repurchasing from this company
No longer a good product/brand
Very small bottle
Love
Clean smell lovely
Best fragrance
The scent is really nice – fresh
MB is excellent product
Quality hand soap
Very good product
Good value for price
Good price
It cleans well without leaving my hands feeling stripped or dry
This hand soap from my favorite company is excellent
Best handsoap
Just what you want
Return
1.0% Return rate 19% Fixable by listing
Does not have long lasting fragrance
Does not smell at all
Smells awful
Very small bottle
expensive
Pricey,
With such a high price
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molton Brown Hand Soap questions
Answered from the same tracked data.