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Molton Brown Hand Soap

Maybe

Buyers convert on 12.3% of searches. But the top 5 brands take 100% of clicks, so Molton Brown Hand Soap is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$415K/yr89K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
79%top-5 click share · 1 brands · 3 sellers

Flapen Score

Molton Brown Hand Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Molton Brown Hand Soap is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molton Brown Hand Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Molton Brown Hand Soap 89K times last year and spent an estimated $415K. One brand takes every click. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
12.3%
Market size, estimated
$415Ka year
Peak month
December1.5× the quietest month
Top search term
molton brown hand soap71K searches a year

02 · Price

A sale here is worth $37.71.

Listings sell for $37.71 on average, from $28.86 to $55.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $37.71 that is $28K to $38K a year per listing.

Average price
$37.71inside the $15 to $100 sweet spot
Price range
$28.86–$55.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$28K–$38K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #824 within Foot & Hand Care. It carries 603 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
26.3%
Average rank
#824in Foot & Hand Care
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
603per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
87 months

Products

Top Molton Brown Hand Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Molton Brown Hand Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Molton Brown Hand Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molton brown hand soap71K/yr
  • molton brown soap8K/yr
  • molton brown hand wash8K/yr
  • molton brown hand soap and lotion set3K/yr

Reviews and returns

What reviews say buyers love and hate about Molton Brown Hand Soap

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Smell”
37%of negative reviews mention “Smell”
1.0%of orders come back
“Does not have long lasting fragrance”
A buyer, on “Smell”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Molton Brown Hand Soap questions

Answered from the same tracked data.