Is molton brown hand soap profitable to sell on Amazon United States?

The niche generates $415K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the molton brown hand soap niche?

1 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in molton brown hand soap?

Top complaints mined from reviews: Smell, Value For Money, Ease Of Cleaning. The return rate is 1.0%.

When does demand for molton brown hand soap peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the molton brown hand soap niche?

Listings span $28.86–$55.09; the average listing price is $37.71 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.

molton brown hand soap

Worth a look

Shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.71

avg listing price — sweet spot $15–$100

Price range

Incredible$28.86–$55.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good603

avg incumbent reviews — the moat a new listing must climb

Market size

Good$415K

$415K/yr · 89K searches

Growth

Okay+10.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, molton brown hand soap is a $415K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

molton brown hand soap market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $566K–$754K; units × avg price
Conversion rate: 12.3%
Avg BSR: #824
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 26.3%
Avg brand age: 87 months
Avg seller age: 119 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Molton Brown100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top molton brown hand soap search terms

molton brown hand soap71K/yr +10.3%14.1% conv.
molton brown soap8K/yr +22.6%6.5% conv.
molton brown hand wash8K/yr +3.2%12.3% conv.
molton brown hand soap and lotion set3K/yr -5.2%10.3% conv.

All search terms

Top molton brown hand soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$32.734.6★1,400 rev

Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$32.824.6★2,089 rev

Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$34.904.5★1,247 rev

Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.

Molton Brown$38.224.6★580 rev

Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.

Molton Brown$32.744.5★66 rev

Newest

by launch date

Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.

Molton Brown$47.5719 rev

4mo ago

Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day

Molton Brown$55.0930 rev

5mo ago

Molton Brown Reviving Rosemary Hand Wash

Molton Brown$28.8689 rev

1y ago

Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.

Molton Brown$38.22580 rev

2y ago

Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.

Molton Brown$36.69580 rev

2y ago

What buyers say about molton brown hand soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Clean smell lovely”

Quality-Overall11%

“MB is excellent product”

Value For Money5%

“Good value for price”

Cleansing3%

“It cleans well without leaving my hands feeling stripped or dry”

Advertised Vs Actual Product2%

“Just what you want”

Moist/Dry1%

“Highly recommend if youre looking for a moisturizing hand soap that smells good”

Soft Feel1%

“keeps your skin soft”

What buyers complain about

Smell37%

“Does not have long lasting fragrance”

Value For Money22%

“expensive”

Ease Of Cleaning6%

“It has been an ongoing frustrating experience using up this soap”

Quality-Overall6%

“if this is how they take care of new customers not to ensure good quality I don't know if I will be repurchasing from this company”

Size-Overall6%

“Very small bottle”

Unsustainable Design6%

“Poor design”

Moist/Dry5%

“Also my hands feel very dry after use”

Product Condition3%

“Looks to be a used item”

Durability2%

“doesn't last/linger”

Top return reasons

Smell67%

Advertised Vs Actual Product9%

Size-Overall5%

Value For Money5%

Defective Material/Parts3%

Color3%

Product Condition2%

Material Quality1%