Molton Brown Gift Set
FailThe top 5 brands take 100% of clicks, so Molton Brown Gift Set is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $62K/yr19K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 73%top-5 click share · 1 brands · 3 sellers
Flapen Score
Molton Brown Gift Set against its category
The dotted line is the Beauty & Personal Care average. Past it, Molton Brown Gift Set is stronger. Inside it, weaker.
Market
The Molton Brown Gift Set market on Amazon at a glance
Shoppers on Amazon United States searched for Molton Brown Gift Set 19K times last year and spent an estimated $62K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $62Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- molton brown gift set10K searches a year
02 · Price
A sale here is worth $44.67.
Listings sell for $44.67 on average, from $27.96 to $84.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.67 that is $0 to $4K a year per listing.
- Average price
- $44.67inside the $15 to $100 sweet spot
- Price range
- $27.96–$84.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.3% of listings are out of stock. The average listing ranks #1,517 within Bath & Bathing Accessories. It carries 693 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 40.3%
- Average rank
- #1,517in Bath & Bathing Accessories
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 693per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Molton Brown Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Molton Brown Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Molton Brown Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- molton brown gift set10K/yr
- molton brown gift sets for women4K/yr
- molton brown set5K/yr
Reviews and returns
What reviews say buyers love and hate about Molton Brown Gift Set
We read the reviews and the return reasons for every product selling here.
“Doesnt smell the same”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molton Brown Gift Set questions
Answered from the same tracked data.









