Is molton brown body wash profitable to sell on Amazon United States?

The niche generates $85K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (42/100).

How competitive is the molton brown body wash niche?

5 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in molton brown body wash?

Top complaints mined from reviews: Smell, Leak-Proof, Lather. The return rate is 0.3%.

When does demand for molton brown body wash peak?

Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the molton brown body wash niche?

Listings span $7.51–$62.66; the average listing price is $25.26 (sweet spot $15–$100). The average incumbent carries 1,871 reviews — the moat a new listing must climb.

molton brown body wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.26

avg listing price — sweet spot $15–$100

Price range

Great$7.51–$62.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,870.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 57K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Growth

Bad-36.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, molton brown body wash is a $85K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

molton brown body wash market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $101K–$126K; units × avg price
Conversion rate: 5.9%
Avg BSR: #466
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 10.3%
Avg brand age: 56 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Carolina Castile Soap65%
BAMBOO AND BIRCH11%
Kandi11%
Vbolre9%
Old Spice4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top molton brown body wash search terms

tobacco vanilla castile soap27K/yr -57.6%8.4% conv.
pheromone body wash8K/yr -6.0%1.8% conv.
pheromone body wash for men9K/yr -7.0%2.8% conv.
tobacco vanilla body wash5K/yr -26.7%5.9% conv.
vanilla castile soap5K/yr -1.4%2.9% conv.
tobacco vanilla soap4K/yr -32.9%7.8% conv.

All search terms

Top molton brown body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Castile Liquid Body Wash for Sensitive Skin Natural Shampoo for Men with Olive Oil Cocoa Butter & Coconut Oil Tobacco Vanilla by Carolina Castile (Tobacco Vanilla 32 Fl Oz)

Carolina Castile Soap$23.374.4★5,348 rev

Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product

Kandi$19.593.7★153 rev

Vbolre Fragrances Pheromone Body Wash for Men with Long Lasting Luxury Fragrance Infused with Pheromones for Attraction & Confidence Moisturizing & Refreshing (1)

Vbolre$39.803.3★21 rev

Body Wash Castile Soap Bar for Sensitive Skin Long Lasting Natural Bar Soap for Men w/Olive Oil and Cocoa Butter - Vegan Tobacco Vanilla Scented by Carolina Castile 5 oz Each

Carolina Castile Soap$7.514.5★1,312 rev

BAMBOO AND BIRCH Pure Castile Soap Liquid Tobacco Vanilla 64 oz

BAMBOO AND BIRCH$22.464.6★1,234 rev

Newest

by launch date

Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz

Old Spice$11.691,379 rev

6mo ago

Vbolre Fragrances Pheromone Body Wash for Men with Long Lasting Luxury Fragrance Infused with Pheromones for Attraction & Confidence Moisturizing & Refreshing (1)

Vbolre$39.8021 rev

6mo ago

BAMBOO AND BIRCH Pure Castile Soap Liquid Tobacco Vanilla 64 oz

BAMBOO AND BIRCH$22.461,234 rev

1y ago

BAMBOO AND BIRCH Castile Soap Liquid Tobacco Vanilla 32 oz

BAMBOO AND BIRCH$15.02169 rev

1y ago

Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product

Kandi$19.59153 rev

2y ago

What buyers say about molton brown body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell59%

“Amazing scent”

Value For Money4%

“Reasonable price”

Quality-Overall4%

“For a top brand, high quality, effective body wash, its an excellent buy”

Lather4%

“- amazing lather yet also easy to rinse away”

Cleansing3%

“I do feel clean”

Soft Feel3%

“Feels great”

Moist/Dry3%

“doesnt dry out my skin”

Suitability Dry Skin2%

“at the same time does not dry the skin”

Size-Overall1%

“The size is nice”

Ease Of Cleaning1%

“works and cleans well”

What buyers complain about

Smell25%

“No Scent”

Leak-Proof10%

“Arrive leaking”

Lather9%

“Doesn't lather well”

Value For Money4%

“A little pricey”

Moist/Dry3%

“Thought it was just dry skin”

Dilute/Watery2%

“It is pretty watery”

Skin Health2%

“Alligator skin breakout”

Allergies2%

“Causes irritation”

Durability2%

“doesn't last”

Quality-Overall2%

“Mediocre”

Top return reasons

Smell38%

Leak-Proof35%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Lather3%

Motor Power2%

Gap/Hole2%

Product Condition1%

Suitability Dry Skin1%

Moist/Dry1%

Common questions

Is molton brown body wash profitable to sell on Amazon United States?: The niche generates $85K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (42/100).
How competitive is the molton brown body wash niche?: 5 brands and 12 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in molton brown body wash?: Top complaints mined from reviews: Smell, Leak-Proof, Lather. The return rate is 0.3%.
When does demand for molton brown body wash peak?: Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the molton brown body wash niche?: Listings span $7.51–$62.66; the average listing price is $25.26 (sweet spot $15–$100). The average incumbent carries 1,871 reviews — the moat a new listing must climb.