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Molton Brown Body Lotion

Maybe

Products sell for $30.80 on average, inside the sweet spot. But shoppers spend only $105K a year here, so Molton Brown Body Lotion is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$105K/yr57K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
47%top-5 click share · 15 brands · 557 sellers

Flapen Score

Molton Brown Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Molton Brown Body Lotion is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molton Brown Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Molton Brown Body Lotion 57K times last year and spent an estimated $105K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
6.0%
Market size, estimated
$105Ka year
Peak month
December1.6× the quietest month
Top search term
molton brown body lotion25K searches a year

02 · Price

A sale here is worth $30.80.

Listings sell for $30.80 on average, from $6.75 to $54.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $30.80 that is $3K to $8K a year per listing.

Average price
$30.80inside the $15 to $100 sweet spot
Price range
$6.75–$54.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,336 within Lotions. It carries 1,520 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#1,336in Lotions
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,520per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Molton Brown Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

557

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

13%

  • Molton Brown67%
  • C. O. Bigelow9%
  • Salt & Stone5%
  • A LA MAISON3%
  • Victoria's Secret2%
  • I LOVE2%
  • Open — no brand owns it (9 brands, 13%)

Demand

Molton Brown Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Molton Brown Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molton brown body lotion25K/yr
  • bergamot lotion13K/yr
  • molton brown lotion11K/yr
  • bergamot body lotion6K/yr
  • bergamot lotion for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Molton Brown Body Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell39%−0.11

Awful smell

Gross smell

Scent doesnt last long

Value For Money9%−0.01

Just expensive

Too expensive

Not worth the price

Moist/Dry5%+0.42

Not very moisturizing

it does not moisturize

made my skin dry

Size-Overall5%−0.04

Size in the mountain not accurate

Very small

The bottle is super small

Motor Power4%−0.02

PUMP blocked

the pump doesn't work

Bad pump

Love

Smell45%−0.11

Amazing scent

all the fragrances are lovely

wonderful long lasting fragrance

Moist/Dry10%+0.42

It moisturizes well

A very moisturizing

Good Moisturizer

Quality-Overall7%+1.46

Decent lotion

Fabulous product

Great quality lotion

Brightness/Shine/Glow6%+0.86

The PERFECT glow

Nice shimmer

It's shimmery

Soft Feel5%

Smooth and creamy

Totally Soft

keeps your skin soft

Return

1.1% Return rate 12% Fixable by listing

Smell57%▇█▇██▇

Awful smell

Gross smell

Scent doesnt last long

Motor Power12%▇█▇▅▆▇

PUMP blocked

the pump doesn't work

Bad pump

Advertised Vs Actual Product8%▆██▆▅█

Not as described

the description says citrus smell. it most certainly is not citrus

Absolutely nothing like advertised

Size-Overall3%█▅▅▆▅▂

Size in the mountain not accurate

Very small

The bottle is super small

Leak-Proof3%▆▃█▄▅▆

FAQ

Common Molton Brown Body Lotion questions

Answered from the same tracked data.