molton brown body lotion
Worth a lookShows a sweet-spot price point ($30.80 avg), but a small market ($105K/yr) keeps it on the watch list.
Avg price
Incredible$30.80avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.75–$54.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,520.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, molton brown body lotion is a $105K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
molton brown body lotion market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $123K–$154K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #1,336
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 9.8%
- Avg brand age
- 75 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
557
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
13%
- Molton Brown67%
- C. O. Bigelow9%
- Salt & Stone5%
- A LA MAISON3%
- Victoria's Secret2%
- I LOVE2%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top molton brown body lotion search terms
- molton brown body lotion25K/yr
- bergamot lotion13K/yr
- molton brown lotion11K/yr
- bergamot body lotion6K/yr
- bergamot lotion for women3K/yr
Top molton brown body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Molton Brown Orange & Bergamot Body Lotion 10 fl. oz.
Molton Brown$43.544.6★583 rev
Molton Brown Coastal Cypress & Sea Fennel Body Lotion 10 fl. oz.
Molton Brown$43.764.4★529 rev
Molton Brown Orange & Bergamot Hand Lotion 10 fl. oz.
Molton Brown$36.734.5★572 rev
C.O. Bigelow Bergamot Body Lotion Iconic Collection Moisturizing Body Lotion with Shea Butter Borage Oil & Grapeseed Oil 10.5 Fl Oz
C. O. Bigelow$25.864.4★366 rev
Molton Brown Re-Charge Black Pepper Body Lotion 10 fl. oz.
Molton Brown$43.754.7★360 rev
Newest
by launch date
Molton Brown Mesmerising Oudh Accord & Gold Hand Lotion 10 fl. oz.
Molton Brown$34.441 rev
Molton Brown Reviving Rosemary Body Lotion 10 fl. oz.
Molton Brown$37.7415 rev
CYKLAR Nutrient Rich Body Cream Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz Bergamot Bond
CYKLAR$27.30879 rev
Victorias Secret Daring Fragrance Body Lotion Notes of Bright Bergamot Warm Oakmoss and Bold Amber (10 oz)
Victoria's Secret$20.8837 rev
A LA MAISON Orange Bergamot Body Lotion 8 oz 1 Pack
A LA MAISON$9.4442 rev
Trending
90-day click momentum
For & Against Bergamot & Hinoki Body Lotion | No Nonsense Luxury Body Lotion With Long Lasting Scent | Fast Absorbing & Deep Hydrating Lotion For Smooth Skin | Clean Vegan | 16.9 Fl Oz (500ml)
For & Against$14.414.5★
Molton Brown Mesmerising Oudh Accord & Gold Hand Lotion 10 fl. oz.
Molton Brown$34.445.0★
Molton Brown Re-Charge Black Pepper Body Lotion 10 fl. oz.
Molton Brown$43.754.7★
Molton Brown Lily & Magnolia Blossom Body Lotion 10 fl. oz.
Molton Brown$38.634.4★
Molton Brown Neon Amber Body Lotion 10 fl. oz.
Molton Brown$38.354.4★
What buyers say about molton brown body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“It moisturizes well”
“Decent lotion”
“The PERFECT glow”
“Smooth and creamy”
“Great value”
“Excellent lotion for dry skin”
“quickly absorbed”
“The texture is nice and silky”
“Non-greasy, absorbs quickly, very pleasant scent”
What buyers complain about
“Awful smell”
“Just expensive”
“Not very moisturizing”
“Size in the mountain not accurate”
“PUMP blocked”
“its very flimsy”
“Very thick lotion was difficult to get out of the bottle”
“Didn't work for me”
“It's a bit greasy initially”
“Not as described”
Top return reasons
Common questions
- Is molton brown body lotion profitable to sell on Amazon United States?
- The niche generates $105K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the molton brown body lotion niche?
- 15 brands and 557 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in molton brown body lotion?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.1%.
- When does demand for molton brown body lotion peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the molton brown body lotion niche?
- Listings span $6.75–$54.61; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.