Molecule 02
FailThe top 5 brands take 100% of clicks, so Molecule 02 is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $34K/yr16K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 18 sellers
Flapen Score
Molecule 02 against its category
The dotted line is the Beauty & Personal Care average. Past it, Molecule 02 is stronger. Inside it, weaker.
Market
The Molecule 02 market on Amazon at a glance
Shoppers on Amazon United States searched for Molecule 02 16K times last year and spent an estimated $34K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $34Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- molecule 0213K searches a year
02 · Price
A sale here is worth $96.45.
Listings sell for $96.45 on average, from $22.52 to $142.75. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $96.45 that is $0 to $10K a year per listing.
- Average price
- $96.45inside the $15 to $100 sweet spot
- Price range
- $22.52–$142.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,437 within Men's. It carries 610 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 33%
- Out of stock, average day
- 13.2%
- Average rank
- #1,437in Men's
- Average rating
- 4.17 starsAmazon United States average 4.42 stars
- Average reviews
- 610per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Molecule 02 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ESCENTRIC MOLECULES Molecule 02-100ml - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $142.75
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 14y ago

ESCENTRIC MOLECULES Molecule 02-30ml - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $90.50
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 11y ago

Escentric Eau de Toilette Spray Molecules 02 3.5 Fl Oz
- Price
- $120.17
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 14y ago

ESCENTRIC MOLECULES Molecule 02-30ml Portable - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $103.12
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 12y ago

Lattafa Maison Alhambra Monocline 02 for Men - 3.4 oz EDP Spray
- Price
- $22.52
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 3y ago
Trending
estimated 90-day click momentum
Lattafa Maison Alhambra Monocline 02 for Men - 3.4 oz EDP Spray
- Price
- $22.52
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 3y ago

ESCENTRIC MOLECULES Escentric 02-30ml Portable Travel Case - Abroxan Fragrance - Green Jasmine Vetiver Tonka Musk - Crisp & Seductive Aura - Musk Woody & Fresh Personal Skin Scent
- Price
- $99.65
- Rating
- 4.1/5
- Reviews
- 244
- Age
- 12y ago

ESCENTRIC MOLECULES Molecule 02-30ml - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $90.50
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 11y ago

ESCENTRIC MOLECULES Molecule 02-30ml Portable - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $103.12
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 12y ago

Escentric Eau de Toilette Spray Molecules 02 3.5 Fl Oz
- Price
- $120.17
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 14y ago
Newest
by launch date
Lattafa Maison Alhambra Monocline 02 for Men - 3.4 oz EDP Spray
- Price
- $22.52
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 3y ago

ESCENTRIC MOLECULES Molecule 02-30ml - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $90.50
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 11y ago

ESCENTRIC MOLECULES Escentric 02-30ml Portable Travel Case - Abroxan Fragrance - Green Jasmine Vetiver Tonka Musk - Crisp & Seductive Aura - Musk Woody & Fresh Personal Skin Scent
- Price
- $99.65
- Rating
- 4.1/5
- Reviews
- 244
- Age
- 12y ago

ESCENTRIC MOLECULES Molecule 02-30ml Portable - Pure Ambroxan Fragrance - Fresh & Musky - Refined & Sensual - Personal Skin Scent Signature
- Price
- $103.12
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 12y ago

Escentric Eau de Toilette Spray Molecules 02 3.5 Fl Oz
- Price
- $120.17
- Rating
- 4.2/5
- Reviews
- 468
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- ESCENTRIC MOLECULES95%
- Lattafa5%
Demand
Molecule 02 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Molecule 02
We read the reviews and the return reasons for every product selling here.
“It likely smells more like Escentric 02, if anything,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molecule 02 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









