Molecule 01
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 93% of clicks, so Molecule 01 is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $279K/yr171K searches / yr
- 90-day growth
- +20.5%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 29 sellers
Flapen Score
Molecule 01 against its category
The dotted line is the Beauty & Personal Care average. Past it, Molecule 01 is stronger. Inside it, weaker.
Market
The Molecule 01 market on Amazon at a glance
Shoppers on Amazon United States searched for Molecule 01 171K times last year and spent an estimated $279K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +20.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $279Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- molecule 0167K searches a year
02 · Price
A sale here is worth $63.79.
Listings sell for $63.79 on average, from $12.93 to $169.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $63.79 that is $6K to $16K a year per listing.
- Average price
- $63.79inside the $15 to $100 sweet spot
- Price range
- $12.93–$169.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$16K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #942 within Men's. It carries 714 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 29%
- Out of stock, average day
- 10.4%
- Average rank
- #942in Men's
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 714per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Molecule 01 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ESCENTRIC MOLECULES Molecule 01-30ml - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature
- Price
- $84.82
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 14y ago

Escentric Molecules Eau de Toilette Spray Molecule 01 3.5 Fl Oz
- Price
- $153.81
- Rating
- 3.7/5
- Reviews
- 3,249
- Age
- 14y ago

Mystic Moments | Iso E Super - 100ml
- Price
- $16.91
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 3y ago

ESCENTRIC MOLECULES Molecule 01-30ml Portable - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature
- Price
- $102.48
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 11y ago

ESCENTRIC MOLECULES Escentric 01-100ml - Iso E Super Fragrance - Lime Peel Pink Pepper Incense Musk - Woody & Cocooning Aura - Citrus Woody & Fresh Personal Skin Scent
- Price
- $147.11
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 14y ago
Trending
estimated 90-day click momentum
ESCENTRIC MOLECULES Molecule 01-100ml - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature
- Price
- $169.30
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 5y ago

ESCENTRIC MOLECULES Molecule 01-30ml - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature
- Price
- $84.82
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 14y ago

ESCENTRIC MOLECULES Molecule 01-30ml Portable - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature
- Price
- $102.48
- Rating
- 4.2/5
- Reviews
- 1,458
- Age
- 11y ago

CA Perfume Impression of Rare Molecules 01 Iris for Women and Men Long Lasting Unisex Fragrance Eau De Parfum 1.7 Fl Oz 50ml
- Price
- $24.81
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

ISOPROPYL MYRISTATE (8 oz) Natural Plant Derived Cosmetic Grade IPM for Soap Making Fragrances Shampoo Creams & Lotion Makeup & Adhesive Remover Antiperspirants & Deodorants | 8 Ounces
- Price
- $13.08
- Rating
- 4.3/5
- Reviews
- 111
- Age
- 3y ago
Newest
by launch date
Twist Elements No. 76 - Inspired by E. Molecule 01 Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Cedarwood & Musk Unisex Fragrance Spray 100 ml | 3.4 fl. oz
- Price
- $38.50
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 10mo ago

Monocline 01 by Maison Alhambra for Men - 3.4 oz EDP Spray
- Price
- $21.50
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 1y ago

CA Perfume Impression of Rare Molecules 01 Iris for Women and Men Long Lasting Unisex Fragrance Eau De Parfum 1.7 Fl Oz 50ml
- Price
- $24.81
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

MIRACLELAYER Variant Super - Iso E Super - Eau de Parfum Unisex 50ml Spray
- Price
- $24.73
- Rating
- 4.0/5
- Reviews
- 189
- Age
- 2y ago

Mystic Moments | Iso E Super - 100ml
- Price
- $16.91
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
29
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
5%
- ESCENTRIC MOLECULES61%
- Mystic Moments18%
- Oak City Beard Company8%
- Molecule Scent 013%
- MIRACLELAYER3%
- HOUSE OF TWIST2%
- Open — no brand owns it (3 brands, 5%)
Demand
Molecule 01 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Molecule 01 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- molecule 0167K/yr
- iso e super41K/yr
- molecule 01 perfume23K/yr
- escentric molecules molecule 0114K/yr
- escentric molecules7K/yr
- molecule perfume5K/yr
- molecule 01 perfume for women2K/yr
- molecule 01 escentric molecules3K/yr
- iso e super oil4K/yr
- escentric molecule 013K/yr
Reviews and returns
What reviews say buyers love and hate about Molecule 01
We read the reviews and the return reasons for every product selling here.
“Scent doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molecule 01 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









