Is molecule 01 profitable to sell on Amazon United States?

The niche generates $279K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the molecule 01 niche?

9 brands and 29 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in molecule 01?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.2%.

When does demand for molecule 01 peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the molecule 01 niche?

Listings span $12.93–$169.30; the average listing price is $63.79 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.

molecule 01

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$63.79

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good713.65

avg incumbent reviews — the moat a new listing must climb

Price range

Good$12.93–$169.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$279K

$279K/yr · 171K searches

Growth

Good+20.5%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, molecule 01 is a $279K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

molecule 01 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $191K–$255K; units × avg price
Conversion rate: 2.6%
Avg BSR: #942
Page quality: 0%
Prime: 29%
Sponsored: 29%
Out of stock: 10.4%
Avg brand age: 62 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

ESCENTRIC MOLECULES61%
Mystic Moments18%
Oak City Beard Company8%
Molecule Scent 013%
MIRACLELAYER3%
HOUSE OF TWIST2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top molecule 01 search terms

molecule 0167K/yr +26.7%1.5% conv.
iso e super41K/yr +15.3%2.3% conv.
molecule 01 perfume23K/yr +21.9%1.9% conv.
escentric molecules molecule 0114K/yr +24.3%1.8% conv.
escentric molecules7K/yr +32.5%0.8% conv.
molecule perfume5K/yr +6.5%0.7% conv.
molecule 01 perfume for women2K/yr +26.7%1.4% conv.
molecule 01 escentric molecules3K/yr +18.4%0.6% conv.
iso e super oil4K/yr -29.7%2.7% conv.
escentric molecule 013K/yr -21.0%1.0% conv.

All search terms

Top molecule 01 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ESCENTRIC MOLECULES Molecule 01-30ml - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature

ESCENTRIC MOLECULES$84.824.2★1,458 rev

Escentric Molecules Eau de Toilette Spray Molecule 01 3.5 Fl Oz

ESCENTRIC MOLECULES$153.813.7★3,249 rev

Mystic Moments | Iso E Super - 100ml

Mystic Moments$16.914.7★134 rev

ESCENTRIC MOLECULES Molecule 01-30ml Portable - Pure Iso E Super Fragrance - Minimalist Velvety Woody Radiant - Intermittent Personal Skin Scent Signature

ESCENTRIC MOLECULES$102.484.2★1,458 rev

ESCENTRIC MOLECULES Escentric 01-100ml - Iso E Super Fragrance - Lime Peel Pink Pepper Incense Musk - Woody & Cocooning Aura - Citrus Woody & Fresh Personal Skin Scent

ESCENTRIC MOLECULES$147.114.2★1,458 rev

Newest

by launch date

Twist Elements No. 76 - Inspired by E. Molecule 01 Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Cedarwood & Musk Unisex Fragrance Spray 100 ml | 3.4 fl. oz

HOUSE OF TWIST$38.5013 rev

10mo ago

Monocline 01 by Maison Alhambra for Men - 3.4 oz EDP Spray

Maison Alhambra$21.5056 rev

1y ago

CA Perfume Impression of Rare Molecules 01 Iris for Women and Men Long Lasting Unisex Fragrance Eau De Parfum 1.7 Fl Oz 50ml

CA Perfume$24.817 rev

2y ago

MIRACLELAYER Variant Super - Iso E Super - Eau de Parfum Unisex 50ml Spray

MIRACLELAYER$24.73189 rev

2y ago

Mystic Moments | Iso E Super - 100ml

Mystic Moments$16.91134 rev

3y ago

What buyers say about molecule 01

What buyers praise and complain about, mined from review topics.

What buyers love

Smell60%

“I loved the scent”

Quality-Overall11%

“of excellent quality”

Efficiency6%

“Works well”

Advertised Vs Actual Product4%

“Exactly as described”

Value For Money3%

“the price is good”

Durability3%

“longer lasting”

Soft Feel2%

“then once it mixes with the skin it is kind of soft”

Gifting Purpose2%

“Always come with gifts”

Suitability Dry Skin2%

“This is such a unique scent it dries down very warm on the skin especially lingers on the clothes”

Allergies2%

“No skin irritation”

What buyers complain about

Smell66%

“Scent doesnt last”

Value For Money6%

“Overpriced”

Quality-Overall4%

“just think the container quality could be improved”

Leak-Proof4%

“Arrived leaking all over box and bottle”

Durability3%

“it didnt last”

Contamination3%

“there is some type of contamination”

Size-Overall3%

“This is a small bottle”

Alcohol Content2%

“Overpriced and Poor Quality – Mostly Alcohol and Water”

Advertised Vs Actual Product2%

“Nothing like it's supposed to be”

Top return reasons

Leak-Proof62%

Smell18%

Functionality-Overall10%