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Molecule 01

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 93% of clicks, so Molecule 01 is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$279K/yr171K searches / yr
90-day growth
+20.5%search demand this quarter
Competition
64%top-5 click share · 9 brands · 29 sellers

Flapen Score

Molecule 01 against its category

The dotted line is the Beauty & Personal Care average. Past it, Molecule 01 is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molecule 01 market on Amazon at a glance

Shoppers on Amazon United States searched for Molecule 01 171K times last year and spent an estimated $279K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+20.5%
Conversion, latest week
2.6%
Market size, estimated
$279Ka year
Peak month
December1.5× the quietest month
Top search term
molecule 0167K searches a year

02 · Price

A sale here is worth $63.79.

Listings sell for $63.79 on average, from $12.93 to $169.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $63.79 that is $6K to $16K a year per listing.

Average price
$63.79inside the $15 to $100 sweet spot
Price range
$12.93–$169.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #942 within Men's. It carries 714 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
29%
Out of stock, average day
10.4%
Average rank
#942in Men's
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
714per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Molecule 01 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$56K$84K$111K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

29

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

5%

  • ESCENTRIC MOLECULES61%
  • Mystic Moments18%
  • Oak City Beard Company8%
  • Molecule Scent 013%
  • MIRACLELAYER3%
  • HOUSE OF TWIST2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Molecule 01 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Molecule 01 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • molecule 0167K/yr
  • iso e super41K/yr
  • molecule 01 perfume23K/yr
  • escentric molecules molecule 0114K/yr
  • escentric molecules7K/yr
  • molecule perfume5K/yr
  • molecule 01 perfume for women2K/yr
  • molecule 01 escentric molecules3K/yr
  • iso e super oil4K/yr
  • escentric molecule 013K/yr

Reviews and returns

What reviews say buyers love and hate about Molecule 01

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Smell”
66%of negative reviews mention “Smell”
0.2%of orders come back
“Scent doesnt last”
A buyer, on “Smell”66% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Molecule 01 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data