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Moisturizing Bath Soak

Fail

The top 5 brands take 100% of clicks, so Moisturizing Bath Soak is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$53K/yr64K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
65%top-5 click share · 4 brands · 94 sellers

Flapen Score

Moisturizing Bath Soak against its category

The dotted line is the Beauty & Personal Care average. Past it, Moisturizing Bath Soak is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisturizing Bath Soak market on Amazon at a glance

Shoppers on Amazon United States searched for Moisturizing Bath Soak 64K times last year and spent an estimated $53K. All 4 brands take every click. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
5.2%
Market size, estimated
$53Ka year
Peak month
September3.2× the quietest month
Top search term
dr teals shea butter and almond oil20K searches a year

02 · Price

A sale here is worth $15.94.

Listings sell for $15.94 on average, from $5.86 to $31.44. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.94 that is $2K to $4K a year per listing.

Average price
$15.94inside the $15 to $100 sweet spot
Price range
$5.86–$31.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #126 within Bath & Bathing Accessories. It carries 2,826 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
3.6%
Average rank
#126in Bath & Bathing Accessories
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,826per listing
Listings tracked
20

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Moisturizing Bath Soak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 22%
  • Brand 32%
  • Brand 41%

Demand

Moisturizing Bath Soak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Moisturizing Bath Soak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr teals shea butter and almond oil20K/yr
  • moisturizing bath soak15K/yr
  • dr teals deep hydration4K/yr
  • dr teal shea butter almond oil9K/yr
  • dr teal deep hydration3K/yr
  • dr teals shea butter3K/yr
  • dr teal almond and shea butter oil3K/yr
  • bath soak for extremely dry skin5K/yr
  • dr teals almond3K/yr

Reviews and returns

What reviews say buyers love and hate about Moisturizing Bath Soak

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.4%of orders come back
“Horrible smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Moisturizing Bath Soak questions

Answered from the same tracked data.