Moisturizer Stick
FailThe top 5 products take 100% of clicks, so Moisturizer Stick is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $320K/yr183K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 31 sellers
Flapen Score
Moisturizer Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Moisturizer Stick is stronger. Inside it, weaker.
Market
The Moisturizer Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Moisturizer Stick 183K times last year and spent an estimated $320K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $320Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- tatcha serum stick61K searches a year
02 · Price
A sale here is worth $34.27.
Listings sell for $34.27 on average, from $9.25 to $81.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At $34.27 that is $103K to $137K a year per listing.
- Average price
- $34.27inside the $15 to $100 sweet spot
- Price range
- $9.25–$81.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $103K–$137K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Eyes. It carries 6,935 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Eyes
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,935per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Moisturizer Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
- Price
- $42.37
- Rating
- 4.3/5
- Reviews
- 2,317
- Age
- 6y ago

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago

dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 7,042
- Age
- 4y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 15,738
- Age
- 4y ago

TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
- Price
- $81.72
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 4y ago
Trending
estimated 90-day click momentum
dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 7,042
- Age
- 4y ago

TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
- Price
- $81.72
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 4y ago

Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
- Price
- $42.37
- Rating
- 4.3/5
- Reviews
- 2,317
- Age
- 6y ago

KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 15,738
- Age
- 4y ago
Newest
by launch date
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
- Price
- $19.71
- Rating
- 4.2/5
- Reviews
- 9,473
- Age
- 1y ago

TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
- Price
- $81.72
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 4y ago

dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 7,042
- Age
- 4y ago

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 15,738
- Age
- 4y ago

Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
- Price
- $42.37
- Rating
- 4.3/5
- Reviews
- 2,317
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- TATCHA77%
- KAHI10%
- d'alba Piedmont9%
- Aquaphor4%
- Open — no brand owns it (0%)
Demand
Moisturizer Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1×
Search terms
Top Moisturizer Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tatcha serum stick61K/yr
- serum stick31K/yr
- moisturizer stick24K/yr
- tatcha stick9K/yr
- moisture stick10K/yr
- tatcha the serum stick7K/yr
- tatcha stick serum4K/yr
- moisturizing stick10K/yr
- face moisturizer stick9K/yr
- tatcha eye stick5K/yr
Reviews and returns
What reviews say buyers love and hate about Moisturizer Stick
We read the reviews and the return reasons for every product selling here.
“Its greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moisturizer Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









