moisturizer stick
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.27avg listing price — sweet spot $15–$100
Price range
Great$9.25–$81.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$320K$320K/yr · 183K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,935.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moisturizer stick is a $320K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
moisturizer stick market data
- Units sold / yr
- 13K–15K
- avg 3,000–4,000/product
- Revenue / yr
- $428K–$514K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- TATCHA77%
- KAHI10%
- d'alba Piedmont9%
- Aquaphor4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -5.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Top moisturizer stick search terms
- tatcha serum stick61K/yr
- serum stick31K/yr
- moisturizer stick24K/yr
- tatcha stick9K/yr
- moisture stick10K/yr
- tatcha the serum stick7K/yr
- tatcha stick serum4K/yr
- moisturizing stick10K/yr
- face moisturizer stick9K/yr
- tatcha eye stick5K/yr
Top moisturizer stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
TATCHA$42.374.3★2,317 rev
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.714.2★9,473 rev
dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
d'alba Piedmont$18.314.5★7,042 rev
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.254.8★15,738 rev
TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
TATCHA$81.724.7★106 rev
Newest
by launch dateKAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.719,473 rev
TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
TATCHA$81.72106 rev
dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
d'alba Piedmont$18.317,042 rev
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.2515,738 rev
Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
TATCHA$42.372,317 rev
Trending
90-day click momentumdalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
d'alba Piedmont$18.314.5★
TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane
TATCHA$81.724.7★
Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz
TATCHA$42.374.3★
KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm
KAHI$19.714.2★
Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick
Aquaphor$9.254.8★
What buyers say about moisturizer stick
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Great product & works fast”
“So soft”
“easy to put on”
“Good for combination skin”
“it helps my dry skin”
“The fragrance is strong”
“Pretty and Glowy”
“Worth the money”
“Apply as needed”
What buyers complain about
“Its greasy”
“Too expensive”
“Very Strong Scent”
“Itchy rash”
“no real results”
“Face wrinkles”
“This burned my skin”
“Not moisturizing”
“it only lasted 3 weeks”
“False advertising”
Top return reasons
Common questions
- Is moisturizer stick profitable to sell on Amazon United States?
- The niche generates $320K/yr across 5 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the moisturizer stick niche?
- 4 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moisturizer stick?
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Smell. The return rate is 0.9%.
- When does demand for moisturizer stick peak?
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the moisturizer stick niche?
- Listings span $9.25–$81.72; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 6,935 reviews — the moat a new listing must climb.