moisturizer face cream with spf 50
Worth a lookShows searches that convert (12.8% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$11.91–$34.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+53.2%90-day search growth — must beat 0% to launch
Market size
Good$660K$660K/yr · 257K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,156.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moisturizer face cream with spf 50 is a $660K/yr Amazon United States market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
moisturizer face cream with spf 50 market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $602K–$803K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Naturium59%
- CeraVe32%
- Cetaphil7%
- Neutrogena2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×
Top moisturizer face cream with spf 50 search terms
- naturium sunscreen63K/yr
- cerave ultra light moisturizer spf 3051K/yr
- naturium spf20K/yr
- naturium sunscreen spf 5016K/yr
- naturium dew-glow moisturizer spf 5017K/yr
- cetaphil daily facial moisturizer spf 5017K/yr
- cerave lightweight moisturizer17K/yr
- cetaphil spf 5010K/yr
- neutrogena hydro boost spf12K/yr
- cerave ultra light moisturizing lotion12K/yr
Top moisturizer face cream with spf 50 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Ultra-Light Moisturizing Lotion With SPF 30 Daily Face Moisturizer with SPF Formulated with Hyaluronic Acid & Ceramides Broad Spectrum SPF Oil Free Matte Finish 1.7 Ounce
CeraVe$15.384.7★16,388 rev
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Light Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$20.574.3★513 rev
Naturium Dew-Glow Moisturizer SPF 50 PA++++ Daily Moisturizing Sunscreen & Face Primer Skin Protector with Dewy Finish 1.7 oz
Naturium$21.094.6★2,213 rev
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Medium Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$21.654.3★513 rev
Naturium UV Reflect Antioxidant Broad Spectrum SPF 50 PA ++++ Sheer Sunscreen Lightweight Face & Skin Protector with Soft Matte Finish 1.7 oz
Naturium$23.034.2★295 rev
Newest
by launch dateNaturium Dew-Glow Tinted Moisturizer SPF 50+ Light Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$20.57513 rev
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Medium Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$21.65513 rev
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Deep Daily Moisturizing Sunscreen & Face Primer Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$21.86513 rev
Naturium Dew-Glow Moisturizer SPF 50 PA++++ Jumbo Daily Moisturizing Sunscreen & Face Primer Skin Protector with Dewy Finish 3.4 oz
Naturium$34.822,213 rev
CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz
CeraVe$14.984,376 rev
Trending
90-day click momentumNaturium Dew-Glow Tinted Moisturizer SPF 50+ Medium Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$21.654.3★
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Deep Daily Moisturizing Sunscreen & Face Primer Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$21.864.3★
Naturium Dew-Glow Tinted Moisturizer SPF 50+ Light Daily Moisturizing Sunscreen & Face Primer with Tint Skin Protector with Dewy Finish 1.7 oz
Naturium$20.574.3★
Naturium Dew-Glow Moisturizer SPF 50 PA++++ Jumbo Daily Moisturizing Sunscreen & Face Primer Skin Protector with Dewy Finish 3.4 oz
Naturium$34.824.6★
Naturium UV Reflect Antioxidant Broad Spectrum SPF 50 PA ++++ Sheer Sunscreen Lightweight Face & Skin Protector with Soft Matte Finish 1.7 oz
Naturium$23.034.2★
What buyers say about moisturizer face cream with spf 50
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent moisturizer”
“Very good lotion”
“Great for sensitive skin”
“Really helps my dry skin”
“Good price”
“Smooth and creamy”
“So lightweight and smooth”
“Absorbs well”
“It doesnt smell bad to me at all”
“Great for oily skin on your face”
What buyers complain about
“Severe Allergic Reaction”
“Not very moisturizing”
“pump failure”
“this bottle was thick”
“The tint is too light”
“Very greasy feel”
“Smells bad”
“irritated the skin”
“Expensive”
“Didn't worked good for me”
Top return reasons
Common questions
- Is moisturizer face cream with spf 50 profitable to sell on Amazon United States?
- The niche generates $660K/yr across 13 tracked products. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the moisturizer face cream with spf 50 niche?
- 4 brands and 100 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in moisturizer face cream with spf 50?
- Top complaints mined from reviews: Allergies, Moist/Dry, Motor Power. The return rate is 0.8%.
- When does demand for moisturizer face cream with spf 50 peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the moisturizer face cream with spf 50 niche?
- Listings span $11.91–$34.82; the average listing price is $20.07 (sweet spot $15–$100). The average incumbent carries 12,156 reviews — the moat a new listing must climb.