Is moisturizer face cream with spf profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (48/100).

How competitive is the moisturizer face cream with spf niche?

3 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in moisturizer face cream with spf?

Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.

What does it cost to enter the moisturizer face cream with spf niche?

Listings span $11.88–$37.85; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 29,049 reviews — the moat a new listing must climb.

moisturizer face cream with spf

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.32

avg listing price — sweet spot $15–$100

Price range

Great$11.88–$37.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 350K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Review moat

Bad29,048.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, moisturizer face cream with spf is a $1.1M/yr Amazon United States market (350K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

moisturizer face cream with spf market data

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $933K–$1.2M; units × avg price
Conversion rate: 13.6%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

La Roche-Posay67%
CeraVe27%
e.l.f.6%

Demand

Weekly Amazon search volume, last 20 weeks — -18.9% search growth over the last 90 days.

Open Trend

Top moisturizer face cream with spf search terms

la roche posay moisturizer spf109K/yr -39.0%12.0% conv.
la roche posay moisturizing spf27K/yr -23.5%15.0% conv.
cerave am facial moisturizing lotion spf 5021K/yr +27.4%15.0% conv.
moisturizer face cream with spf28K/yr -21.5%2.9% conv.
cerave facial moisturizing lotion spf 5010K/yr +130.3%16.1% conv.
cerave am spf 507K/yr +146.5%13.6% conv.
la roche posay moisturizer with spf18K/yr -41.6%12.5% conv.
elf moisturizer with spf12K/yr +44.5%12.3% conv.
la roche posay sunscreen moisturizer10K/yr -19.1%11.9% conv.
la roche posay moisturizer sunscreen13K/yr -32.2%10.1% conv.

All search terms

Top moisturizer face cream with spf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

La Roche-Posay Toleriane Double Repair UV SPF Moisturizer for Face Daily Facial Moisturizer with Sunscreen SPF 30 Niacinamide and Glycerin Oil Free Moisturizing Sun Protection

La Roche-Posay$24.044.6★28,763 rev

CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz

CeraVe$14.984.6★4,376 rev

La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free

La Roche-Posay$23.754.4★664 rev

e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer Made with Hyaluronic Acid Niacinamide & Peptides Lightweight Daily Protection 1.7 oz

e.l.f.$11.884.6★21,507 rev

CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce

CeraVe$14.474.5★97,878 rev

Newest

by launch date

La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free

La Roche-Posay$23.75664 rev

1y ago

CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz

CeraVe$14.984,376 rev

2y ago

La Roche-Posay Anthelios UV Correct Sunscreen Moisturizer SPF 70 Daily Anti-Aging Face Moisturizer with Niacinamide to Even Skin Tone & Fine Lines Sun Protection for Sensitive Skin

La Roche-Posay$37.853,350 rev

4y ago

e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer Made with Hyaluronic Acid Niacinamide & Peptides Lightweight Daily Protection 1.7 oz

e.l.f.$11.8821,507 rev

5y ago

La Roche-Posay Toleriane Double Repair UV SPF Moisturizer for Face Daily Facial Moisturizer with Sunscreen SPF 30 Niacinamide and Glycerin Oil Free Moisturizing Sun Protection

La Roche-Posay$24.0428,763 rev

9y ago

What buyers say about moisturizer face cream with spf

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry25%

“Super hydrating”

Suitability Combination Skin11%

“Good for skin”

Quality-Overall10%

“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”

Soft Feel6%

“Smooth and creamy”

Value For Money5%

“Good for the price”

Suitability Dry Skin5%

“great for my dry face”

Weight Light4%

“It feels lightweight on the skin”

Absorbency3%

“Absorbs very well”

Smell2%

“It's fragrance-free”

Protection2%

“Protects my face”

What buyers complain about

Allergies11%

“Skin irritation”

Moist/Dry8%

“lack of hydration”

Smell8%

“Bad smell”

Skin Health5%

“BURNS MY FACE”

Suitability Dry Skin4%

“Not recommended for extremely dry skin”

Oily/Greasy4%

“its greasy”

Value For Money4%

“A little expensive”

Color3%

“Darker than it appears”

Thickness3%

“It goes on thick”

Functionality-Overall3%

“No results”

Top return reasons

Moist/Dry10%

Smell10%

Advertised Vs Actual Product10%

Product Condition9%

Color7%

Value For Money7%

Functionality-Overall4%

Texture/Consistency-Overall4%

Suitability Dry Skin3%

Size-Overall3%

Common questions

Is moisturizer face cream with spf profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (48/100).
How competitive is the moisturizer face cream with spf niche?: 3 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in moisturizer face cream with spf?: Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.
What does it cost to enter the moisturizer face cream with spf niche?: Listings span $11.88–$37.85; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 29,049 reviews — the moat a new listing must climb.