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Moisturizer Face Cream with Spf

Fail

The top 5 brands take 100% of clicks, so Moisturizer Face Cream with Spf is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$1.1M/yr350K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
87%top-5 click share · 3 brands · 41 sellers

Flapen Score

Moisturizer Face Cream with Spf against its category

The dotted line is the Beauty & Personal Care average. Past it, Moisturizer Face Cream with Spf is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moisturizer Face Cream with Spf market on Amazon at a glance

Shoppers on Amazon United States searched for Moisturizer Face Cream with Spf 350K times last year and spent an estimated $1.1M. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
350K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
13.6%
Market size, estimated
$1.1Ma year
Top search term
la roche posay moisturizer spf109K searches a year

02 · Price

A sale here is worth $23.32.

Listings sell for $23.32 on average, from $11.88 to $37.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $23.32 that is $93K to $117K a year per listing.

Average price
$23.32inside the $15 to $100 sweet spot
Price range
$11.88–$37.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$93K–$117K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Face Moisturizers. It carries 29,049 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
29,049per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Moisturizer Face Cream with Spf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 227%
  • Brand 36%

Demand

Moisturizer Face Cream with Spf search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Moisturizer Face Cream with Spf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la roche posay moisturizer spf109K/yr
  • la roche posay moisturizing spf27K/yr
  • cerave am facial moisturizing lotion spf 5021K/yr
  • moisturizer face cream with spf28K/yr
  • cerave facial moisturizing lotion spf 5010K/yr
  • cerave am spf 507K/yr
  • la roche posay moisturizer with spf18K/yr
  • elf moisturizer with spf12K/yr
  • la roche posay sunscreen moisturizer10K/yr
  • la roche posay moisturizer sunscreen13K/yr

Reviews and returns

What reviews say buyers love and hate about Moisturizer Face Cream with Spf

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Allergies”
0.7%of orders come back
“Skin irritation”
A buyer, on “Allergies”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Moisturizer Face Cream with Spf questions

Answered from the same tracked data.