Is modeling mask profitable to sell on Amazon United States?

The niche generates $14K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (43/100).

How competitive is the modeling mask niche?

11 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in modeling mask?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Moist/Dry. The return rate is 0.9%.

When does demand for modeling mask peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.

What does it cost to enter the modeling mask niche?

Listings span $4.26–$33.96; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

modeling mask

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great154.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.69

avg listing price — sweet spot $15–$100

Price range

Good$4.26–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Market size

Bad$14K

$14K/yr · 52K searches

According to Flapen's Amazon United States niche tracking, modeling mask is a $14K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

modeling mask market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $25K–$33K; units × avg price
Conversion rate: 1.7%
Avg BSR: #956
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 7.7%
Avg brand age: 43 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

11%

MEDIHEAL34%
Lindsay18%
Anskin13%
leegeehaam11%
MARK POLIN10%
Torriden4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Open Trend

Top modeling mask search terms

modeling mask30K/yr -7.4%2.3% conv.
modeling pack7K/yr +5.4%1.6% conv.
modeling mask korean6K/yr -28.0%1.6% conv.
korean modeling mask3K/yr -11.0%2.1% conv.
mediheal modeling pack2K/yr -24.1%6.0% conv.
modeling pack korean1K/yr +50.0%4.1% conv.
mediheal modeling mask1K/yr -44.9%2.7% conv.
mediheal derma modeling pack1K/yr -29.2%3.5% conv.

All search terms

Top modeling mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lindsay Cool Tea Tree Modeling Mask Pack Powder 2.2lb / 1kg (# 1. Cool Tea Tree Powder 2.2lb)

Lindsay$31.314.6★90 rev

Mediheal Derma Modeling Pack (Hyaluronate)*2 - Deep Hydrating For Moist Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment

MEDIHEAL$7.734.5★23 rev

Anskin Modeling Mask Powder Pack Cool Ice for Soothing and Pore Management 240g

Anskin$11.984.5★1,055 rev

Mediheal Derma Modeling Pack (Madecassoside) - Relieving Blemish Marks For Clear Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment

MEDIHEAL$4.344.4★161 rev

leegeehaam Dr.Ceuracle Expert Spirulina Cooling Modeling Face Mask - Korean Skincare Jelly Face Mask for Glass Glow Skin DIY Home Spa (1kg / 35.24 oz.)

leegeehaam$27.184.4★60 rev

Newest

by launch date

VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen

VEVOX$20.87128 rev

9mo ago

dalba Piedmont White Truffle Serum & Cream Modeling Mask (Nutritive/Hydrating) Deep Hydration & Firming Care At-Home Lifting Treatment Korean Skincare

d'alba Piedmont$17.9560 rev

10mo ago

AMBER SECTION One-Step Modeling Mask Lemon Shake - Pack of 5 | Vitamin C & Glutathione Easy Mix for Premium Home Aesthetic Care Instant Cooling Clinically Tested Gifts for Woman

AMBER SECTION$33.9622 rev

10mo ago

jNE Anskin Original Modeling Mask Powder Pack | Korean Skincare Face Pack for Calming Irritated Skin Deep Hydration & Pore-Cleansing Care (8.47oz / 240g Cool Ice)

jNE$12.0413 rev

1y ago

Torriden DIVE IN Modeling Mask (pack of 5) | Intensive Hydration and Cooling | 5D Hyaluronic Acid Complex Glucose & Algin Kaolin

Torriden$17.8336 rev

1y ago

What buyers say about modeling mask

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel10%

“This left my skin super soft and effectively smooth”

Quality-Overall9%

“Good quality”

Size-Overall9%

“Perfect fit”

Comfort-Overall9%

“Comfortable”

Moist/Dry7%

“My skin feels great, so hydrated and smooth”

Value For Money7%

“Good value”

Breathability6%

“good breathability”

Advertised Vs Actual Product5%

“Does the job”

Durability3%

“Durable”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall8%

“Size is bulky”

Ease Of Use5%

“Not the easiest to use”

Moist/Dry4%

“If you apply it too thin in places it dries out”

Ease Of Application4%

“Ok. It wasnt easy to applyzzx”

Allergies4%

“I an allergic to dust”

Durability4%

“it breaks apart too”

Sensitivity-Overall3%

“Apparently I have sensitive skin”

Value For Money3%

“Not value for money m”

Oily/Greasy3%

“makes skin little bit oily”

Symptom Reduction3%

“Have not seen any results yet”

Top return reasons

Value For Money21%

Advertised Vs Actual Product19%

Functionality-Overall11%

Size-Overall10%

Product Condition5%

Smell5%

Skin Health3%

Suitability Combination Skin3%