Mizani Hair Products

Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $985K a year.

Searches, last 12 months

876K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

4.7%

Market size, estimated

$985Ka year

Peak month

March2.8× the quietest month

Top search term

mizani180K searches a year

Listings sell for $24.01 on average, from $7.24 to $54.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $24.01 that is $24K to $30K a year per listing.

Average price

$24.01inside the $15 to $100 sweet spot

Price range

$7.24–$54.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$24K–$30K

Returns

0.9%of orders · Amazon United States median 2.1%

51% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Hair Perms, Relaxers & Texturizers. It carries 2,199 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

51%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#232in Hair Perms, Relaxers & Texturizers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,199per listing

Listings tracked

35

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months