mixsoon bean essence
Worth a lookShows low returns (0.8%), but a deep review moat (25,163 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$4.64–$89.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.58avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 136K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Review moat
Bad25,163.22avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mixsoon bean essence is a $75K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
mixsoon bean essence market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $53K–$70K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 51 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
109
Top-5 brand share
53%
Top 20: 96%
Top-5 click share
39%
Top 20: 78%
Open market
40%
- HARUHARU14%
- COSRX13%
- The Ordinary9%
- Beauty of Joseon8%
- Essence Cosmetics8%
- mixsoon8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top mixsoon bean essence search terms
- korean essence26K/yr
- essense17K/yr
- face essence17K/yr
- facial essence12K/yr
- korean essence for face15K/yr
- hydrating essence9K/yr
- essence for face6K/yr
- essence face4K/yr
- essences4K/yr
- hydrating essence for face4K/yr
Top mixsoon bean essence products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Multi-Active Delivery Essence Hydrating Skincare Face Essence for Softer and Smoother Glass Skin 3.4 Fl Oz
The Ordinary$11.424.7★517 rev
Beauty of Joseon Ginseng Essence Water Hydrating Face Toner for Dry Dull Skin. Korean Moisturizing Skin Care for Men and Women 150ml 5.07 fl.oz.
Beauty of Joseon$16.264.6★6,629 rev
haruharu Wonder Black Rice Probiotics Barrier Essence 4.05 fl.oz Skin Flooding & Layering Strengthens Skin Barrier Moisturizes Glowy Radiant Skin Non-Comedogenic Vegan Korean Skincare
HARUHARU$20.094.7★3,195 rev
COSRX Snail Mucin 96% Repairing Serum Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines 100ml Korean Skin Care
COSRX$16.064.6★105,499 rev
Pyunkang Yul PKY Essence Toner for Barrier Rebuilding Highly Concentrated Essence Facial Toner Minimal Ingredients Zero-Irritation Korean Skincare (6.8 Fl. Oz 200ml)
Pyunkang Yul$15.574.6★6,081 rev
Newest
by launch date
Farmacy Honey Milk Face Essence - Hydrating Milky Toner with Honey Ceramides Chamomile + Aloe - Helps Strengthen Skin Barrier + Replenish Moisture - Soothing + Calming Skincare (50ml)
Farmacy$15.83384 rev
Good Molecules Sakura Hyaluronic Acid Boosting Essence - Ultra Hydrating Facial Moisturizer - Skincare for Hydration Tightening Anti Aging Instant Glow - Skin Care for Face
Good Molecules$13.56331 rev
numbuzin No.9 NAD+ Salmon PDRN Toner Glass Skin Hydrating Toner with Peptides & Niacinamide Instant Plumping Firming & Anti-Aging Korean Skincare 5.07 fl oz
numbuzin$15.761,662 rev
The Ordinary Multi-Active Delivery Essence Hydrating Skincare Face Essence for Softer and Smoother Glass Skin 3.4 Fl Oz
The Ordinary$11.42517 rev
mixsoon Soondy Centella Asiatica Essence-Soothing and Calming for Face Jeju Island Cica Extracts and Hydrating Formula for Balanced Skin 30ml / 1.01 fl.oz. Korean Glass Skin Care
mixsoon$12.541,321 rev
Trending
90-day click momentum
AESTURA ATOBARRIER365 Hydro Essence with Hydrating Amino Acids | Lightweight Formula Deep Hydration Suitable for Dry & Sensitive Skin Non-Comedogenic 200ML / 6.76 fl. oz.
AESTURA$29.394.6★
Farmacy Honey Milk Face Essence - Hydrating Milky Toner with Honey Ceramides Chamomile + Aloe - Helps Strengthen Skin Barrier + Replenish Moisture - Soothing + Calming Skincare (50ml)
Farmacy$15.834.4★
Good Molecules Sakura Hyaluronic Acid Boosting Essence - Ultra Hydrating Facial Moisturizer - Skincare for Hydration Tightening Anti Aging Instant Glow - Skin Care for Face
Good Molecules$13.564.7★
MISSHA Time Revolution The First Essence RX (4th Gen) 5.07 Fl oz/150ml Korean Face Essence Hydrating Facial Toner Skin Smoothing & pH Balancing Toner for All Skin Types
MISSHA$27.324.6★
SK-II Facial Treatment Essence - Anti-Aging Essence Skincare to Help Reduce the Appearance of Fine Lines & Wrinkles - Visibly Refines Texture & Improves Firmness & Dark Spots (2.5 oz)
SK-II$89.344.5★
What buyers say about mixsoon bean essence
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing moisturizer”
“Gives great lash”
“Good product as described”
“Great buy for the money”
“Great for Sensitive Skin”
“So soft”
“Shine bright”
“Great for sensitive dry skin”
“easily absorbed”
“Great lightweight essence”
What buyers complain about
“Irritates Skin”
“Very dry”
“False eyelashes effect”
“Smears alot”
“No Results”
“Not worth the price”
“I was feeling like my skin looked a little dull lately”
“No stickiness”
“Unpleasant smell”
“Doesnt absorb onto my dry skin”
Top return reasons
Common questions
- Is mixsoon bean essence profitable to sell on Amazon United States?
- The niche generates $75K/yr across 51 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mixsoon bean essence niche?
- 26 brands and 109 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in mixsoon bean essence?
- Top complaints mined from reviews: Allergies, Moist/Dry, Eyelash Quality. The return rate is 0.8%.
- When does demand for mixsoon bean essence peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the mixsoon bean essence niche?
- Listings span $4.64–$89.34; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 25,163 reviews — the moat a new listing must climb.