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Mixsoon Bean Essence

Maybe

Returns run at only 0.8% of orders. But the average product has 25,163 reviews to catch up to, so Mixsoon Bean Essence is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$75K/yr136K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
39%top-5 click share · 26 brands · 109 sellers

Flapen Score

Mixsoon Bean Essence against its category

The dotted line is the Beauty & Personal Care average. Past it, Mixsoon Bean Essence is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixsoon Bean Essence market on Amazon at a glance

Mixsoon Bean Essence is a $75K a year market on Amazon United States, with 136K searches a year. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 136K times a year and 3.2% buy. Search demand moved -14.8% in 90 days, so the $75K a year market is softening.

Search volume
136K
Search growth, 90 days
-14.8%
Conversion
3.2%
Market size
$75K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $17.58 on average, 0 to 100 per product. Units times price is $53K to $70K a year.

Units sold
3K–4K
Units per product
0–100
Average price
$17.58
Units × price
$53K–$70K

03 · Shelf

Brands here are settling in.

The average listing ranks #214. 98% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.4% of the time. The average brand has sold here for 51 months.

Average BSR
#214
Prime
98%
Sponsored
92%
Out of stock
1.4%
Average brand age
51 months

Products

Top Mixsoon Bean Essence products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

109

Top-5 brand share

53%

Top 20: 96%

Top-5 click share

39%

Top 20: 78%

Open market

40%

  • HARUHARU14%
  • COSRX13%
  • The Ordinary9%
  • Beauty of Joseon8%
  • Essence Cosmetics8%
  • mixsoon8%

Demand

Mixsoon Bean Essence search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Mixsoon Bean Essence search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • korean essence26K/yr
  • essense17K/yr
  • face essence17K/yr
  • facial essence12K/yr
  • korean essence for face15K/yr
  • hydrating essence9K/yr
  • essence for face6K/yr
  • essence face4K/yr
  • essences4K/yr
  • hydrating essence for face4K/yr

Reviews and returns

What reviews say buyers love and hate about Mixsoon Bean Essence

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies7%−0.07

Irritates Skin

Allergic reaction

Very irritating

Moist/Dry7%+0.82

Very dry

Not moisturizing

Dried out

Eyelash Quality7%+0.64

False eyelashes effect

I have horrible eyelashes

Looks like false lashes

Smudge Resistance6%−0.07

Smears alot

smears bad

Not Smudge Proof

Functionality-Overall4%−0.06

No Results

Not effective

Didn't work for me

Love

Moist/Dry15%+0.82

Amazing moisturizer

Super hydrating

dries quickly

Eyelash Quality13%+0.64

Gives great lash

I got the mascara and the primer and absolutely love it

Great lash mascara

Quality-Overall9%+0.52

Good product as described

The price point is incredible for its quality

Decent quality

Value For Money9%+0.30

Great buy for the money

Decent price

Not Expensive

Suitability Combination Skin9%+0.80

Great for Sensitive Skin

Great for combination skin

Great for the skin

Return

0.8% Return rate 15% Fixable by listing

Functionality-Overall12%█▇███▇

No Results

Not effective

Didn't work for me

Value For Money10%▃▃▅▃▃█

Not worth the price

Little pricey

Waste of Money

Moist/Dry10%██▇██▆

Very dry

Not moisturizing

Dried out

Advertised Vs Actual Product10%████▇▇
Leak-Proof5%▇█▇▆█▇

FAQ

Common Mixsoon Bean Essence questions

Answered from the same tracked data.