Mix Bar Perfume

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months

304K

Growth, 90 days vs prior 90

-6.2%

Conversion, latest week

3.7%

Market size, estimated

$217Ka year

Peak month

December2.0× the quietest month

Top search term

mix bar perfume73K searches a year

Listings sell for $19.35 on average, from $9.66 to $39.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $19.35 that is $10K to $15K a year per listing.

Average price

$19.35inside the $15 to $100 sweet spot

Price range

$9.66–$39.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

0.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #298 within Women's. It carries 315 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#298in Women's

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

315per listing

Listings tracked

18

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months