Mist Sanitizers
FailShoppers spend an estimated $42K a year here, so Mist Sanitizers is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $42K/yr116K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 80 sellers
Flapen Score
Mist Sanitizers against its category
The dotted line is the Beauty & Personal Care average. Past it, Mist Sanitizers is stronger. Inside it, weaker.
Market
The Mist Sanitizers market on Amazon at a glance
Shoppers on Amazon United States searched for Mist Sanitizers 116K times last year and spent an estimated $42K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $42Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- vanilla hand sanitizer28K searches a year
02 · Price
A sale here is worth $19.77.
Listings sell for $19.77 on average, from $4.12 to $41.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.77 that is $2K to $5K a year per listing.
- Average price
- $19.77inside the $15 to $100 sweet spot
- Price range
- $4.12–$41.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #207 within Foot & Hand Care. It carries 4,866 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 90%
- Out of stock, average day
- 19.1%
- Average rank
- #207in Foot & Hand Care
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,866per listing
- Listings tracked
- 21
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mist Sanitizers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
80
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
4%
- Brand 157%
- Brand 221%
- Brand 39%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 4%)
Demand
Mist Sanitizers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Mist Sanitizers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanilla hand sanitizer28K/yr
- touchland hand sanitizer spray vanilla24K/yr
- touchland vanilla17K/yr
- hand sanitizer vanilla8K/yr
- touchland vanilla blossom7K/yr
- vanilla hand sanitizer spray8K/yr
- touchland vanilla hand sanitizer6K/yr
- vanilla blossom touchland3K/yr
- vanilla touchland5K/yr
- touchland hand sanitizer vanilla5K/yr
Reviews and returns
What reviews say buyers love and hate about Mist Sanitizers
We read the reviews and the return reasons for every product selling here.
“Overpowering scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mist Sanitizers questions
Answered from the same tracked data.









