Missing Person Perfume

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $628K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

4.8%

Market size, estimated

$628Ka year

Peak month

December2.0× the quietest month

Top search term

phlur missing person89K searches a year

Listings sell for $57.27 on average, from $30.27 to $137.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $57.27 that is $57K to $72K a year per listing.

Average price

$57.27inside the $15 to $100 sweet spot

Price range

$30.27–$137.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$57K–$72K

Returns

0.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #242 within Oils. It carries 1,450 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

30.0%

Average rank

#242in Oils

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

1,450per listing

Listings tracked

9

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months