missing person perfume
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$57.27avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$628K$628K/yr · 230K searches
Price range
Good$30.27–$137.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,450.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, missing person perfume is a $628K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
missing person perfume market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- $573K–$716K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 89%
- Out of stock
- 30.0%
- Avg brand age
- 46 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- PHLUR98%
- HOUSE OF TWIST2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +15.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top missing person perfume search terms
- phlur missing person89K/yr
- missing person phlur42K/yr
- missing person perfume65K/yr
- missing person19K/yr
- phlur missing person perfume11K/yr
- not your baby phlur4K/yr
Top missing person perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHLUR Missing Person Perfume for Women & Men 9.5 mL Soft Musk and Jasmine Eau de Parfum with Bergamot Neroli Blossom & Sandalwood
PHLUR$31.303.9★2,733 rev
PHLUR Missing Person Body Oil 4 Fl Oz Skin Musk Bergamot & Jasmine Scented Body Oil for Women & Men Hydrating Moisturizing After Shower Oil with Sandalwood & White Musk Fragrance
PHLUR$41.674.4★832 rev
PHLUR Missing Person Perfume for Women & Men 50 mL
PHLUR$94.133.9★2,733 rev
PHLUR Missing Person Perfume for Women & Men 100 mL
PHLUR$137.373.9★2,733 rev
PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)
PHLUR$37.164.3★491 rev
Newest
by launch date
PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each
PHLUR$65.88260 rev
Twist Lost No. 114 - Inspired by Phl. Missing Person Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Bergamot Unisex Fragrance Spray 100 ml | 3.4 fl. oz
HOUSE OF TWIST$30.2714 rev
PHLUR Missing Person Perfume for Women & Men 100 mL
PHLUR$137.372,733 rev
PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)
PHLUR$37.16491 rev
PHLUR Missing Person Body Oil 4 Fl Oz Skin Musk Bergamot & Jasmine Scented Body Oil for Women & Men Hydrating Moisturizing After Shower Oil with Sandalwood & White Musk Fragrance
PHLUR$41.67832 rev
Trending
90-day click momentumPHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each
PHLUR$65.884.4★
PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)
PHLUR$37.164.3★
PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women
PHLUR$36.994.4★
PHLUR Missing Person Perfume for Women & Men 100 mL
PHLUR$137.373.9★
Twist Lost No. 114 - Inspired by Phl. Missing Person Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Bergamot Unisex Fragrance Spray 100 ml | 3.4 fl. oz
HOUSE OF TWIST$30.274.1★
What buyers say about missing person perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Very soft”
“Worth the price”
“Excellent product”
“It lasts all day”
“Great size”
“It's also super moisturizing”
“these are going to be great Christmas gifts”
“If you like those your skin”
“The oil is lightweight”
What buyers complain about
“Scent doesnt last very long”
“Not worth the price”
“does not last”
“bottle leaks”
“Smaller than expected”
“The bottle is very fragile”
“Smells like pure alcohol”
“Bottle quality is not good”
“which makes the listing feel not accurate”
“it does not dry well”
Top return reasons
Common questions
- Is missing person perfume profitable to sell on Amazon United States?
- The niche generates $628K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the missing person perfume niche?
- 2 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in missing person perfume?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- When does demand for missing person perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the missing person perfume niche?
- Listings span $30.27–$137.37; the average listing price is $57.27 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.