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Miracle Oil

Fail

The top 5 brands take 100% of clicks, so Miracle Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$66K/yr25K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 24 sellers

Flapen Score

Miracle Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Miracle Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miracle Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Miracle Oil 25K times last year and spent an estimated $66K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
10.0%
Market size, estimated
$66Ka year
Peak month
September1.1× the quietest month
Top search term
miracle oil21K searches a year

02 · Price

A sale here is worth $26.74.

Listings sell for $26.74 on average, from $7.22 to $64.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $26.74 that is $3K to $7K a year per listing.

Average price
$26.74inside the $15 to $100 sweet spot
Price range
$7.22–$64.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #608 within Oils. It carries 2,819 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#608in Oils
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,819per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Miracle Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 54%

Demand

Miracle Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.1×

Reviews and returns

What reviews say buyers love and hate about Miracle Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.5%of orders come back
“Do not like the smell”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Miracle Oil questions

Answered from the same tracked data.