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Miracle Balm Makeup

Fail

The top 5 brands take 100% of clicks, so Miracle Balm Makeup is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$94K/yr364K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
85%top-5 click share · 3 brands · 21 sellers

Flapen Score

Miracle Balm Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Miracle Balm Makeup is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miracle Balm Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Miracle Balm Makeup 364K times last year and spent an estimated $94K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.4%
Market size, estimated
$94Ka year
Top search term
loreal tinted balm30K searches a year

02 · Price

A sale here is worth $18.88.

Listings sell for $18.88 on average, from $9.56 to $29.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.88 that is $2K to $5K a year per listing.

Average price
$18.88inside the $15 to $100 sweet spot
Price range
$9.56–$29.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #173 within Face. It carries 359 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#173in Face
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
359per listing
Listings tracked
11

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
48 months

Products

Top Miracle Balm Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 243%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Miracle Balm Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4× · 10 of 12 months tracked

Search terms

Top Miracle Balm Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal tinted balm30K/yr
  • it cosmetics balm54K/yr
  • it do it all sheer tint face balm36K/yr
  • it cosmetics do it all sheer tint face balm29K/yr
  • loreal balm foundation22K/yr
  • do it all sheer tint face balm27K/yr
  • loreal balm14K/yr
  • bayfree21K/yr
  • it cosmetics sheer tint face balm15K/yr
  • laura geller wonder balm23K/yr

Reviews and returns

What reviews say buyers love and hate about Miracle Balm Makeup

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Suitability Combination Skin”
16%of negative reviews mention “Color”
3.2%of orders come back
“Color too light”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Miracle Balm Makeup questions

Answered from the same tracked data.