minu shampoo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.99avg listing price — sweet spot $15–$100
Price range
Incredible$16.68–$57.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,014.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$158K$158K/yr · 24K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, minu shampoo is a $158K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
minu shampoo market data
- Units sold / yr
- 4K–5K
- avg 750–1,000/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #447
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Davines100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top minu shampoo search terms
- minu shampoo10K/yr
- davines minu5K/yr
- minu shampoo and conditioner4K/yr
- davines minu shampoo5K/yr
Top minu shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 8.45 Fl Oz
Davines$36.884.6★3,540 rev
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft and Silky with Salina Caper 8.45 Fl Oz
Davines$41.934.5★2,226 rev
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 16.9 Fl Oz
Davines$57.734.6★3,540 rev
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright & Shiny with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.684.6★3,540 rev
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft & Silky with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.724.5★2,226 rev
Newest
by launch dateDavines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 16.9 Fl Oz
Davines$57.733,540 rev
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft and Silky with Salina Caper 8.45 Fl Oz
Davines$41.932,226 rev
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright & Shiny with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.683,540 rev
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft & Silky with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.722,226 rev
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 8.45 Fl Oz
Davines$36.883,540 rev
Trending
90-day click momentumDavines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 8.45 Fl Oz
Davines$36.884.6★
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft & Silky with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.724.5★
Davines MINU Conditioner Illuminating Protective Color-Protecting Formula for Colored Hair - Gently Detangles Cosmetic Colored Hair Making it Soft and Silky with Salina Caper 8.45 Fl Oz
Davines$41.934.5★
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright Shiny and Soft with Salina Caper 16.9 Fl Oz
Davines$57.734.6★
Davines MINU Shampoo Hydrating Color-Protecting Gentle Cleansing Action for Colored Hair - Preserves Cosmetic Color Vibrancy Keeping it Bright & Shiny with Salina Caper Travel Size 2.54 Fl Oz
Davines$16.684.6★
What buyers say about minu shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Smells so fresh”
“This shampoo is very cool, it leaves your hair soft, shiny, and well-groomed, and the color of your hair stays vibrant”
“Keep your long colored hair looking good and healthy this shampoo is the best- only you will know you color it works that well -hair looks young and vibrant”
“Great product”
“It doesnt fade your color”
“Amazing❣️ No chemicals, no sulfates”
“It lathers well, too”
“I think it cleans well”
What buyers complain about
“My hair is matted”
“A bit expensive”
“However, you have to wait several minutes with it in your hair after applying it to get your hair to soften and after rinsing, my hair still isn't very soft”
Top return reasons
Common questions
- Is minu shampoo profitable to sell on Amazon United States?
- The niche generates $158K/yr across 5 tracked products. 90-day search growth is +30.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the minu shampoo niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in minu shampoo?
- Top complaints mined from reviews: Suitability Wavy Hair, Value For Money, Hair Related. The return rate is 0.8%.
- When does demand for minu shampoo peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the minu shampoo niche?
- Listings span $16.68–$57.73; the average listing price is $33.99 (sweet spot $15–$100). The average incumbent carries 3,014 reviews — the moat a new listing must climb.