Mint Soap Bar
FailThe top 5 brands take 97% of clicks, so Mint Soap Bar is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $61K/yr49K searches / yr
- 90-day growth
- +19.4%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 631 sellers
Flapen Score
Mint Soap Bar against its category
The dotted line is the Beauty & Personal Care average. Past it, Mint Soap Bar is stronger. Inside it, weaker.
Market
The Mint Soap Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Mint Soap Bar 49K times last year and spent an estimated $61K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +19.4%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $61Ka year
- Top search term
- good soap24K searches a year
02 · Price
A sale here is worth $11.70.
Listings sell for $11.70 on average, from $2.63 to $29.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.70 that is $3K to $6K a year per listing.
- Average price
- $11.70under the $15 to $100 sweet spot
- Price range
- $2.63–$29.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Cleansers. It carries 3,162 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #435in Cleansers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,162per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Mint Soap Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
631
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
2%
- Brand 188%
- Brand 24%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (3 brands, 2%)
Demand
Mint Soap Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Mint Soap Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- good soap24K/yr
- good soap bar8K/yr
- good bar soap5K/yr
- mint bar soap5K/yr
- mint soap bar4K/yr
- good soap bar whole foods4K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Soap Bar
We read the reviews and the return reasons for every product selling here.
“Strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Soap Bar questions
Answered from the same tracked data.









