mint soap bar
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.63–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Review moat
Okay3,161.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 49K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint soap bar is a $61K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mint soap bar market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $59K–$70K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #435
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 82 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
631
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
2%
- Alaffia88%
- Dr. Bronner's4%
- Dr. Natural2%
- Amish Farms1%
- Crate 61 Organics1%
- Pears1%
- Open — no brand owns it (3 brands, 2%)
Demand
Weekly Amazon search volume, last 27 weeks — +19.4% search growth over the last 90 days.Top mint soap bar search terms
- good soap24K/yr
- good soap bar8K/yr
- good bar soap5K/yr
- mint bar soap5K/yr
- mint soap bar4K/yr
- good soap bar whole foods4K/yr
Top mint soap bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alaffia Good Soap Lavender (4 Bars) + Trial-Size Herbal Bar Long-Lasting Triple-Milled with Fair Trade Shea Butter
Alaffia$14.594.6★132 rev
Alaffia Good Soap Coconut Cove Bar Soap 5 OZ
Alaffia$2.735.0★1 rev
Alaffia Good Soap Unscented Shea Value Pack 4 Count 5 Ounce
Alaffia$14.204.5★56 rev
ALAFFIA Coconut Good Soap Value Pack 4 Count 20 OZ
Alaffia$14.094.6★195 rev
Alaffia Good Soap Peppermint Value Pack 4 Count 5 Ounce
Alaffia$14.404.6★195 rev
Newest
by launch date
Alaffia Good Soap Coconut 3-Pack Long-Lasting Bar Soap Crafted with Fair Trade Shea Butter 5 Oz Ea
Alaffia$13.9810 rev
Alaffia Good Soap Coconut Cove Bar Soap 5 OZ
Alaffia$2.731 rev
Alaffia Good Soap Lavender Blossom Bar Soap 5 OZ
Alaffia$2.723 rev
Alaffia Good Soap Citrus Bar Soap 5 OZ
Alaffia$2.691 rev
Alaffia Good Soap Cherry Blossom Bar Soap 5 OZ
Alaffia$2.632 rev
Trending
90-day click momentumAlaffia Good Soap Coconut 3-Pack Long-Lasting Bar Soap Crafted with Fair Trade Shea Butter 5 Oz Ea
Alaffia$13.984.2★
Alaffia Good Soap Mint Bar Soap 5 OZ
Alaffia$2.630.0★
Alaffia Good Soap Coconut Cove Bar Soap 5 OZ
Alaffia$2.735.0★
Alaffia Good Soap Cherry Blossom Bar Soap 5 OZ
Alaffia$2.632.5★
Alaffia Good Soap Lavender Blossom Bar Soap 5 OZ
Alaffia$2.725.0★
What buyers say about mint soap bar
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Cleans well”
“Natural and good quality”
“Great lathering soap”
“Soft and creamy”
“Best price”
“Very moisturizing”
“Long lasting and gentle”
“Protects the skin from dryness”
“As advertised”
What buyers complain about
“Strong smell”
“Very drying to skin”
“Could be cheaper”
“Irritated Skin”
“Breaks apart to soon”
“not a 100% natural”
“Cheaper prices are sometimes not worth the quality”
“Ad is deceptive”
“Doesn't lather”
“this one is not as strong”
Top return reasons
Common questions
- Is mint soap bar profitable to sell on Amazon United States?
- The niche generates $61K/yr across 22 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the mint soap bar niche?
- 9 brands and 631 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mint soap bar?
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.3%.
- What does it cost to enter the mint soap bar niche?
- Listings span $2.63–$29.79; the average listing price is $11.70 (sweet spot $15–$100). The average incumbent carries 3,162 reviews — the moat a new listing must climb.