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Mint Soap Bar

Fail

The top 5 brands take 97% of clicks, so Mint Soap Bar is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$61K/yr49K searches / yr
90-day growth
+19.4%search demand this quarter
Competition
52%top-5 click share · 9 brands · 631 sellers

Flapen Score

Mint Soap Bar against its category

The dotted line is the Beauty & Personal Care average. Past it, Mint Soap Bar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Soap Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Mint Soap Bar 49K times last year and spent an estimated $61K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
10.7%
Market size, estimated
$61Ka year
Top search term
good soap24K searches a year

02 · Price

A sale here is worth $11.70.

Listings sell for $11.70 on average, from $2.63 to $29.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $11.70 that is $3K to $6K a year per listing.

Average price
$11.70under the $15 to $100 sweet spot
Price range
$2.63–$29.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Cleansers. It carries 3,162 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#435in Cleansers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,162per listing
Listings tracked
22

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
82 months

Products

Top Mint Soap Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

631

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

2%

  • Brand 188%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Mint Soap Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Mint Soap Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good soap24K/yr
  • good soap bar8K/yr
  • good bar soap5K/yr
  • mint bar soap5K/yr
  • mint soap bar4K/yr
  • good soap bar whole foods4K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Soap Bar

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.3%of orders come back
“Strong smell”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mint Soap Bar questions

Answered from the same tracked data.