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Mint Lip Gloss

Fail

The top 5 brands take 100% of clicks, so Mint Lip Gloss is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$405K/yr319K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
52%top-5 click share · 3 brands · 158 sellers

Flapen Score

Mint Lip Gloss against its category

The dotted line is the Beauty & Personal Care average. Past it, Mint Lip Gloss is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Lip Gloss market on Amazon at a glance

Shoppers on Amazon United States searched for Mint Lip Gloss 319K times last year and spent an estimated $405K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
6.5%
Market size, estimated
$405Ka year
Peak month
December2.7× the quietest month
Top search term
co bigelow47K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $6.14 to $41.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $19.53 that is $10K to $15K a year per listing.

Average price
$19.53inside the $15 to $100 sweet spot
Price range
$6.14–$41.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #501 within Cleansers. It carries 1,015 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#501in Cleansers
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mint Lip Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

158

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

0%

  • Brand 195%
  • Brand 24%
  • Brand 31%
  • Open — no brand owns it (0%)

Demand

Mint Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mint Lip Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • co bigelow47K/yr
  • bath and body works lip gloss46K/yr
  • co bigelow lip balm49K/yr
  • mint lip gloss28K/yr
  • co bigelow lip gloss17K/yr
  • mentha lip gloss16K/yr
  • c.o. bigelow14K/yr
  • bigelow lip balm17K/yr
  • bath and body works lip balm12K/yr
  • c o bigelow products4K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Lip Gloss

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
15%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“Not easy to open the container”
A buyer, on “Ease Of Use”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mint Lip Gloss questions

Answered from the same tracked data.