mint lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$6.14–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,014.54avg incumbent reviews — the moat a new listing must climb
Market size
Good$405K$405K/yr · 319K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint lip gloss is a $405K/yr Amazon United States market (319K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mint lip gloss market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $391K–$488K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #501
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.6%
- Avg brand age
- 54 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
158
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
0%
- C. O. Bigelow95%
- C.O. Bigelow4%
- Vitamasques1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top mint lip gloss search terms
- co bigelow47K/yr
- bath and body works lip gloss46K/yr
- co bigelow lip balm49K/yr
- mint lip gloss28K/yr
- co bigelow lip gloss17K/yr
- mentha lip gloss16K/yr
- c.o. bigelow14K/yr
- bigelow lip balm17K/yr
- bath and body works lip balm12K/yr
- c o bigelow products4K/yr
Top mint lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works
C. O. Bigelow$9.244.8★1,726 rev
C.O. Bigelow 2 Pack My Favorite Night Balm Lip Treatment. 0.34 Oz
C. O. Bigelow$20.044.8★2,128 rev
C.O. Bigelow Vanillamint Supreme 2 X No 505
C. O. Bigelow$8.724.7★1,178 rev
Bath & Body Works C.O. Bigelow No 1641 Magenta Mint Mentha Lip Tint 0.5 oz
C. O. Bigelow$9.364.8★347 rev
Bath & Body Works C.O. Bigelow Mentha Shimmer Tint Pearl Mint #1647
C. O. Bigelow$9.914.8★588 rev
Newest
by launch date
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.14880 rev
C.O. Bigelow Assorted Lip Balm Tubes Trio Rose Salve My Favorite Lip Balm & Mentha Shine Pack of 3 Lip Care Set 0.5 oz
C. O. Bigelow$23.99139 rev
C.O. Bigelow Plum Mentha Lip Tint Trio Pack of 3 Purple Tinted Lip Gloss with Peppermint Oil High Gloss Shine Finish 0.5 oz
C. O. Bigelow$23.95258 rev
C.O. Bigelow My Favorite Lip Balm Tubes Pack of 3 Bulk Lip Balm Tubes with Shea Butter & Jojoba Oil 0.5 oz
C. O. Bigelow$23.91119 rev
C.O. Bigelow Mentha Lip Balm Sticks Pack of 3 Bulk Lip Balm Sticks with Shea Butter & Peppermint Oil 0.15 oz
C. O. Bigelow$23.81258 rev
Trending
90-day click momentum
C.O. Bigelow Shaving Cream 2 Pack of 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types
C. O. Bigelow$19.014.7★
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.144.7★
C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types
C. O. Bigelow$9.974.7★
Bath & Body Works C.O. Bigelow Mentha Lip Tint 3 Pack Magenta Mint #1641
C. O. Bigelow$22.034.7★
C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works
C. O. Bigelow$9.244.8★
What buyers say about mint lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is good for me”
“Its hydrating and comfortable”
“Great smooth shave”
“It had great reviews”
“Good value for money”
“gives them a great shine”
“Good lather”
“The color is very pretty”
“Exactly what I wanted”
“It works very good”
What buyers complain about
“Not easy to open the container”
“maybe average hydration”
“Chemical odor”
“I wish it was thicker so it would stay on a bit longer”
“Not the usual quality”
“a waste of my money”
“I have sensitive skin”
“does not last”
“some ingredient is causing allergy for me”
“make application uncomfortable”
Top return reasons
Common questions
- Is mint lip gloss profitable to sell on Amazon United States?
- The niche generates $405K/yr across 24 tracked products. 90-day search growth is -23.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the mint lip gloss niche?
- 3 brands and 158 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mint lip gloss?
- Top complaints mined from reviews: Ease Of Use, Moist/Dry, Smell. The return rate is 0.5%.
- When does demand for mint lip gloss peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the mint lip gloss niche?
- Listings span $6.14–$41.86; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.