Mint Lip Gloss
FailThe top 5 brands take 100% of clicks, so Mint Lip Gloss is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $405K/yr319K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 52%top-5 click share · 3 brands · 158 sellers
Flapen Score
Mint Lip Gloss against its category
The dotted line is the Beauty & Personal Care average. Past it, Mint Lip Gloss is stronger. Inside it, weaker.
Market
The Mint Lip Gloss market on Amazon at a glance
Shoppers on Amazon United States searched for Mint Lip Gloss 319K times last year and spent an estimated $405K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $405K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $405Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- co bigelow47K searches a year
02 · Price
A sale here is worth $19.53.
Listings sell for $19.53 on average, from $6.14 to $41.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $19.53 that is $10K to $15K a year per listing.
- Average price
- $19.53inside the $15 to $100 sweet spot
- Price range
- $6.14–$41.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #501 within Cleansers. It carries 1,015 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #501in Cleansers
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,015per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Mint Lip Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works
- Price
- $9.24
- Rating
- 4.8/5
- Reviews
- 1,726
- Age
- 15y ago

C.O. Bigelow 2 Pack My Favorite Night Balm Lip Treatment. 0.34 Oz
- Price
- $20.04
- Rating
- 4.8/5
- Reviews
- 2,128
- Age
- 8y ago

C.O. Bigelow Vanillamint Supreme 2 X No 505
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 1,178
- Age
- 10y ago

Bath & Body Works C.O. Bigelow No 1641 Magenta Mint Mentha Lip Tint 0.5 oz
- Price
- $9.36
- Rating
- 4.8/5
- Reviews
- 347
- Age
- 15y ago

Bath & Body Works C.O. Bigelow Mentha Shimmer Tint Pearl Mint #1647
- Price
- $9.91
- Rating
- 4.8/5
- Reviews
- 588
- Age
- 13y ago
Trending
estimated 90-day click momentum
C.O. Bigelow Shaving Cream 2 Pack of 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types
- Price
- $19.01
- Rating
- 4.7/5
- Reviews
- 1,593
- Age
- 4y ago

Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 880
- Age
- 1y ago

C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 1,593
- Age
- 2y ago

Bath & Body Works C.O. Bigelow Mentha Lip Tint 3 Pack Magenta Mint #1641
- Price
- $22.03
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 11y ago

C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works
- Price
- $9.24
- Rating
- 4.8/5
- Reviews
- 1,726
- Age
- 15y ago
Newest
by launch date
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 880
- Age
- 1y ago

C.O. Bigelow Assorted Lip Balm Tubes Trio Rose Salve My Favorite Lip Balm & Mentha Shine Pack of 3 Lip Care Set 0.5 oz
- Price
- $23.99
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 2y ago

C.O. Bigelow Plum Mentha Lip Tint Trio Pack of 3 Purple Tinted Lip Gloss with Peppermint Oil High Gloss Shine Finish 0.5 oz
- Price
- $23.95
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 2y ago

C.O. Bigelow My Favorite Lip Balm Tubes Pack of 3 Bulk Lip Balm Tubes with Shea Butter & Jojoba Oil 0.5 oz
- Price
- $23.91
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 2y ago

C.O. Bigelow Mentha Lip Balm Sticks Pack of 3 Bulk Lip Balm Sticks with Shea Butter & Peppermint Oil 0.15 oz
- Price
- $23.81
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
158
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
0%
- C. O. Bigelow95%
- C.O. Bigelow4%
- Vitamasques1%
- Open — no brand owns it (0%)
Demand
Mint Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.7×
Search terms
Top Mint Lip Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- co bigelow47K/yr
- bath and body works lip gloss46K/yr
- co bigelow lip balm49K/yr
- mint lip gloss28K/yr
- co bigelow lip gloss17K/yr
- mentha lip gloss16K/yr
- c.o. bigelow14K/yr
- bigelow lip balm17K/yr
- bath and body works lip balm12K/yr
- c o bigelow products4K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Lip Gloss
We read the reviews and the return reasons for every product selling here.
“Not easy to open the container”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Lip Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









