Is mint julep profitable to sell on Amazon United States?

The niche generates $118K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (45/100).

How competitive is the mint julep niche?

10 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in mint julep?

Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.6%.

When does demand for mint julep peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the mint julep niche?

Listings span $12.86–$37.45; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 6,101 reviews — the moat a new listing must climb.

mint julep

Skip it

A deep review moat (6,101 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.85

avg listing price — sweet spot $15–$100

Price range

Great$12.86–$37.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$118K

$118K/yr · 96K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad6,100.61

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, mint julep is a $118K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mint julep market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $143K–$191K; units × avg price
Conversion rate: 5.2%
Avg BSR: #694
Page quality: 0%
Prime: 94%
Sponsored: 83%
Out of stock: 0.6%
Avg brand age: 68 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

Ginger Lily Farms63%
Jergens8%
Amazon Basics6%
Medline6%
Vaseline4%
Craft & Nature3%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top mint julep search terms

body lotion bulk21K/yr -9.2%2.0% conv.
gallon lotion10K/yr +30.9%3.7% conv.
body lotion pack10K/yr +17.8%0.5% conv.
bulk body lotion11K/yr -4.3%1.9% conv.
lotion base10K/yr +4.3%3.2% conv.
ginger lily farms lotion7K/yr +44.4%4.7% conv.
lotion base for lotion making8K/yr -23.8%2.3% conv.
bulk lotion for homeless 100 pack7K/yr -20.2%1.3% conv.
lotion gallon4K/yr -8.2%6.3% conv.
unscented lotion bulk5K/yr -31.1%5.0% conv.

All search terms

Top mint julep products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill

Ginger Lily Farms$19.664.4★960 rev

Ginger Lily Farms Botanicals Soothing Butter Lotion for Dry Sensitive Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill (pack of 1)

Ginger Lily Farms$23.794.4★4,441 rev

Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)

Jergens$17.014.8★45,431 rev

Medline Remedy Essentials Moisturizing Body Lotion (1 Gallon Bottle) 1 Count Fresh Scent Hydrating Non-Greasy For Dry Skin Hypoallergenic Men Women Elderly

Medline$17.514.1★833 rev

Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Aloe Vera Scent 1 Gallon (128 fl oz) Refill

Ginger Lily Farms$19.554.4★960 rev

Newest

by launch date

Ginger Lily Farms Botanicals Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Vanilla Sugar Bliss Scent 1 Gallon (128 fl oz) Refill

Ginger Lily Farms$23.274,441 rev

8mo ago

Craft & Nature Natural Multi Lotion 4 LB Premium Beauty Base 100% Natural Ingredients SLS Free Paraben Free GMO Free Made in Canada

Craft & Nature$29.794 rev

8mo ago

Ginger Lily Farms Botanicals Shea Indulgence 24H Deep Hydration Body Lotion 100% Vegan & Cruelty-Free Fragrance-Free 1 Gallon (128 fl oz) Refill

Ginger Lily Farms$28.9757 rev

9mo ago

Suave Nourishing Care Hand & Body Lotion with Shea Butter for Women Deep Moisture for Dry Skin Fast Absorbing Allergen Free Moisturizing Cream 18FL OZ 6 Pack

Suave$26.6340 rev

1y ago

Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill

Ginger Lily Farms$19.66960 rev

3y ago

What buyers say about mint julep

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Great Value”

Moist/Dry14%

“Excellent moisturizer”

Quality-Overall12%

“Its very effective”

Smell11%

“refreshing fragrance”

Soft Feel10%

“Smooth and soft”

Suitability Combination Skin4%

“works well for sensitive skin like mine”

Gifting Purpose3%

“Perfect used in wedding gift bags”

Size-Overall3%

“fits great in bag or backpack”

Advertised Vs Actual Product2%

“As advertised”

Absorbency2%

“Absorbs in nicely”

What buyers complain about

Smell13%

“However, this product smells weird. alcohol smell was strong”

Motor Power10%

“pumps won't open”

Moist/Dry9%

“To dry”

Thickness8%

“The consistency is less thick than Dermasil”

Quality-Overall8%

“This is not very good quality at all”

Adhesion/Stickiness5%

“Sticky after feel”

Absorbency4%

“Doesn't seem to absorb in”

Dilute/Watery4%

“watery”

Value For Money4%

“I wish there were more for the price”

Allergies3%

“My skin sometimes looks a little ashy with this product”

Top return reasons

Smell28%

Advertised Vs Actual Product12%

Leak-Proof8%

Size-Overall7%

Moist/Dry6%

Value For Money5%

Thickness4%

Texture/Consistency-Overall4%

Functionality-Overall3%

Quality-Overall3%

Common questions

Is mint julep profitable to sell on Amazon United States?: The niche generates $118K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (45/100).
How competitive is the mint julep niche?: 10 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in mint julep?: Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.6%.
When does demand for mint julep peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the mint julep niche?: Listings span $12.86–$37.45; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 6,101 reviews — the moat a new listing must climb.