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Mint Julep

Fail

The average product has 6,101 reviews to catch up to, so Mint Julep is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$118K/yr96K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
69%top-5 click share · 10 brands · 25 sellers

Flapen Score

Mint Julep against its category

The dotted line is the Beauty & Personal Care average. Past it, Mint Julep is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Julep market on Amazon at a glance

Shoppers on Amazon United States searched for Mint Julep 96K times last year and spent an estimated $118K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
5.2%
Market size, estimated
$118Ka year
Peak month
January2.7× the quietest month
Top search term
body lotion bulk21K searches a year

02 · Price

A sale here is worth $23.85.

Listings sell for $23.85 on average, from $12.86 to $37.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.85 that is $2K to $6K a year per listing.

Average price
$23.85inside the $15 to $100 sweet spot
Price range
$12.86–$37.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #694 within Lotions. It carries 6,101 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
0.6%
Average rank
#694in Lotions
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,101per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mint Julep products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$35K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

25

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

11%

  • Ginger Lily Farms63%
  • Jergens8%
  • Amazon Basics6%
  • Medline6%
  • Vaseline4%
  • Craft & Nature3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mint Julep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mint Julep search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • body lotion bulk21K/yr
  • gallon lotion10K/yr
  • body lotion pack10K/yr
  • bulk body lotion11K/yr
  • lotion base10K/yr
  • ginger lily farms lotion7K/yr
  • lotion base for lotion making8K/yr
  • bulk lotion for homeless 100 pack7K/yr
  • lotion gallon4K/yr
  • unscented lotion bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Julep

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
13%of negative reviews mention “Smell”
0.6%of orders come back
“However, this product smells weird. alcohol smell was strong”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mint Julep questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data