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Mint Face Wash

Fail

The top 5 products take 100% of clicks, so Mint Face Wash is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$226K/yr103K searches / yr
90-day growth
+48.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Mint Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Mint Face Wash is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Mint Face Wash 103K times last year and spent an estimated $226K. One brand takes every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+48.4%
Conversion, latest week
15.6%
Market size, estimated
$226Ka year
Peak month
July1.7× the quietest month
Top search term
harrys face wash39K searches a year

02 · Price

A sale here is worth $14.06.

Listings sell for $14.06 on average, from $8.85 to $18.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $14.06 that is $42K to $56K a year per listing.

Average price
$14.06under the $15 to $100 sweet spot
Price range
$8.85–$18.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$56K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #398 within Cleansers. It carries 1,278 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#398in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,278per listing
Listings tracked
5

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top Mint Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mint Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Mint Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harrys face wash39K/yr
  • harrys face wash for men27K/yr
  • harrys exfoliating face wash for men10K/yr
  • harrys face scrub5K/yr
  • cooling face wash6K/yr
  • harrys exfoliating face wash6K/yr
  • mint face wash5K/yr
  • harry face wash for men5K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Face Wash

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.5%of orders come back
“Honestly I thought this was going to be unfragranced because of the pack cues like safe for sensitive skin and Gentle, along with no mention of the fragrance character anywhere on the bottle”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mint Face Wash questions

Answered from the same tracked data.