Mint Face Wash
FailThe top 5 products take 100% of clicks, so Mint Face Wash is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $226K/yr103K searches / yr
- 90-day growth
- +48.4%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 5 sellers
Flapen Score
Mint Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Mint Face Wash is stronger. Inside it, weaker.
Market
The Mint Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Mint Face Wash 103K times last year and spent an estimated $226K. One brand takes every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +48.4%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $226Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- harrys face wash39K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $8.85 to $18.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $14.06 that is $42K to $56K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $8.85–$18.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #398 within Cleansers. It carries 1,278 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #398in Cleansers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,278per listing
- Listings tracked
- 5
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Mint Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Mint Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Mint Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harrys face wash39K/yr
- harrys face wash for men27K/yr
- harrys exfoliating face wash for men10K/yr
- harrys face scrub5K/yr
- cooling face wash6K/yr
- harrys exfoliating face wash6K/yr
- mint face wash5K/yr
- harry face wash for men5K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Face Wash
We read the reviews and the return reasons for every product selling here.
“Honestly I thought this was going to be unfragranced because of the pack cues like safe for sensitive skin and Gentle, along with no mention of the fragrance character anywhere on the bottle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Face Wash questions
Answered from the same tracked data.









