Is mint face wash profitable to sell on Amazon United States?

The niche generates $226K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.4%. Flapen's verdict: Skip it (47/100).

How competitive is the mint face wash niche?

1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mint face wash?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for mint face wash peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the mint face wash niche?

Listings span $8.85–$18.99; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.

mint face wash

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+48.4%

90-day search growth — must beat 0% to launch

Avg price

Good$14.06

avg listing price — sweet spot $15–$100

Review moat

Good1,278.4

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$226K

$226K/yr · 103K searches

Price range

Okay$8.85–$18.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mint face wash is a $226K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

mint face wash market data

Units sold / yr: 15K–20K; avg 3,000–4,000/product
Revenue / yr: $211K–$281K; units × avg price
Conversion rate: 15.6%
Avg BSR: #398
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Harry's100%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — +48.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top mint face wash search terms

harrys face wash39K/yr +93.9%18.4% conv.
harrys face wash for men27K/yr +11.2%13.8% conv.
harrys exfoliating face wash for men10K/yr +4.4%21.4% conv.
harrys face scrub5K/yr +113.5%10.5% conv.
cooling face wash6K/yr +28.6%0.0% conv.
harrys exfoliating face wash6K/yr +9.9%18.3% conv.
mint face wash5K/yr -4.3%0.1% conv.
harry face wash for men5K/yr -13.7%11.5% conv.

All search terms

Top mint face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack

Harry's$18.994.6★2,970 rev

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials

Harry's$10.804.6★313 rev

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials

Harry's$8.854.6★2,970 rev

Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz

Harry's$17.904.5★69 rev

Harrys Beard and Face Wash with Willow Bark Extract Non-drying Formula 5.1 FL Oz

Harry's$13.764.7★70 rev

Newest

by launch date

Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz

Harry's$17.9069 rev

8mo ago

Harrys Beard and Face Wash with Willow Bark Extract Non-drying Formula 5.1 FL Oz

Harry's$13.7670 rev

10mo ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials

Harry's$10.80313 rev

1y ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials

Harry's$8.852,970 rev

1y ago

Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack

Harry's$18.992,970 rev

5y ago

What buyers say about mint face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Another quality facial product from Harry's”

Smell13%

“Smells great”

Cleansing13%

“Good face cleanser”

Soft Feel9%

“Great feel and refreshing”

Moist/Dry6%

“it doesn't leave me feeling all dried out which I was a little surprised at”

Suitability Dry Skin5%

“Got this for my husband as he generally suffers from dry skin”

Suitability Combination Skin4%

“Gentle on the skin”

Value For Money4%

“Fair price”

Ease Of Cleaning2%

“Gentle cleanser”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Smell11%

“Honestly I thought this was going to be unfragranced because of the pack cues like safe for sensitive skin and Gentle, along with no mention of the fragrance character anywhere on the bottle”

Ease Of Cleaning11%

“Most of them don't rinse off”

Advertised Vs Actual Product7%

“It is advertised as a large”

Moist/Dry7%

“Very Drying”

Value For Money4%

“Not worth the price though”

Dilute/Watery4%

“Feels like goobly glop”

Suitability Oily Skin3%

“Excess oil”

Lather3%

“bad lather”

Heating2%

“If you dont like that hot”

Suitability Hot Weather2%

“Not for summertime use for me”

Top return reasons

Advertised Vs Actual Product38%

Size-Overall13%

Defective Material/Parts12%

Leak-Proof10%

Smell4%

Gap/Hole3%

Functionality-Overall3%

Moist/Dry2%

Value For Money2%

Quality-Overall2%

Common questions

Is mint face wash profitable to sell on Amazon United States?: The niche generates $226K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.4%. Flapen's verdict: Skip it (47/100).
How competitive is the mint face wash niche?: 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mint face wash?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for mint face wash peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the mint face wash niche?: Listings span $8.85–$18.99; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.