mint conditioner
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Great$6.02–$45.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,103avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 26K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint conditioner is a $63K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mint conditioner market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $52K–$69K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
34
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
2%
- Tea Tree65%
- OGX13%
- Botanic Hearth7%
- Amazon Essentials6%
- Amazon Basics4%
- First Botany2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.9×
Top mint conditioner search terms
- tea tree lavender mint conditioner11K/yr
- peppermint conditioner5K/yr
- tea tree mint conditioner4K/yr
- paul mitchell lavender mint conditioner3K/yr
- ogx tea tree mint conditioner3K/yr
Top mint conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tea Tree Lavender Mint Moisturizing Conditioner Hydrates + Soothes For Coarse + Dry Hair 33.8 fl. oz.
Tea Tree$45.484.7★8,173 rev
Tea Tree Lavender Mint Moisturizing Conditioner Hydrates + Soothes For Coarse + Dry Hair 10.14 fl. oz.
Tea Tree$23.414.7★8,173 rev
Amazon Essentials Conditioner Tea Tree Mint Sulfate-Free Formula 33.8 Fl Oz Pack of 1
Amazon Essentials$7.114.4★120 rev
OGX Extra Strength Refreshing Scalp + Rosemary Mint Conditioner Nourishing Hair & Scalp Conditioner Infused with Rosemary for Healthy-Looking Hair Sulfate-Free Surfactants 13 fl. oz
OGX$6.024.6★2,938 rev
Botanic Hearth Peppermint Hair Conditioner | Hair Conditioner For Dry Damaged And Color Treated Hair | Volumizing Conditioner For Fine & Thin Hair | Paraben & Sulfate Free | Men & Women | 16 Fl Oz
Botanic Hearth$15.244.3★2,763 rev
Newest
by launch dateAmazon Essentials Conditioner Tea Tree Mint Sulfate-Free Formula 33.8 Fl Oz Pack of 1
Amazon Essentials$7.11120 rev
KESMEDIK Tea Tree Lavender Mint Conditioner Moisturizing Conditioner for Coarse & Dry Damaged Hair Hydrates & Soothes Itchy Dry Scalp Detangles & Controls Frizz 16 fl oz
KESMEDIK$16.3370 rev
OGX Extra Strength Refreshing Scalp + Rosemary Mint Conditioner Nourishing Hair & Scalp Conditioner Infused with Rosemary for Healthy-Looking Hair Sulfate-Free Surfactants 25.4 fl. oz
OGX$12.68832 rev
OGX Extra Strength Refreshing Scalp + Rosemary Mint Conditioner Nourishing Hair & Scalp Conditioner Infused with Rosemary for Healthy-Looking Hair Sulfate-Free Surfactants 13 fl. oz
OGX$6.022,938 rev
Amazon Basics Tea Tree Conditioner with Peppermint and Lavender 10.14 Fl Oz Pack of 1
Amazon Basics$9.39682 rev
Trending
90-day click momentumAmazon Essentials Conditioner Tea Tree Mint Sulfate-Free Formula 33.8 Fl Oz Pack of 1
Amazon Essentials$7.114.4★
Amazon Basics Tea Tree Conditioner with Peppermint and Lavender 10.14 Fl Oz Pack of 1
Amazon Basics$9.394.3★
Botanic Hearth Peppermint Oil Shampoo And Conditioner Set | Hair Blooming Formula With Keratin | Fights Hair Loss | Sulfate Free For Men And Women | 16 Fl Oz X 2
Botanic Hearth$22.904.2★
Tea Tree Lavender Mint Moisturizing Conditioner Hydrates + Soothes For Coarse + Dry Hair 33.8 fl. oz.
Tea Tree$45.484.7★
Botanic Hearth Peppermint Hair Conditioner | Hair Conditioner For Dry Damaged And Color Treated Hair | Volumizing Conditioner For Fine & Thin Hair | Paraben & Sulfate Free | Men & Women | 16 Fl Oz
Botanic Hearth$15.244.3★
What buyers say about mint conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Soft and shiny”
“Great price”
“moisturized my hair is”
“I found it to be a solid quality product that I'm probably adding to my subscribe”
“Refreshing clean feel and great value”
“Their hair has actually grown and is so soft and manageable”
“It makes my scalp stop itching”
“I like the way it makes my hair look and feel”
“Adds shine”
What buyers complain about
“all of the scents smell unpleasant”
“super itchy on my neck”
“Made my hair feel dry”
“This is a very thick conditioner”
“Not worth the money”
“Pump doesnt work”
“The bottle is huge”
“doesn't seem as effective on my hair as my usual conditioner”
“My hair is falling out by the handfuls”
“however it is terrible quality conditioner”
Top return reasons
Common questions
- Is mint conditioner profitable to sell on Amazon United States?
- The niche generates $63K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the mint conditioner niche?
- 7 brands and 34 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in mint conditioner?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.6%.
- When does demand for mint conditioner peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 7.9× the quietest.
- What does it cost to enter the mint conditioner niche?
- Listings span $6.02–$45.48; the average listing price is $17.30 (sweet spot $15–$100). The average incumbent carries 8,103 reviews — the moat a new listing must climb.