Mint Chapstick

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

277K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

9.0%

Market size, estimated

$237Ka year

Peak month

April9.4× the quietest month

Top search term

mint lip balm62K searches a year

Listings sell for $9.49 on average, from $1.82 to $27.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $9.49 that is $9K to $12K a year per listing.

Average price

$9.49under the $15 to $100 sweet spot

Price range

$1.82–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$12K

Returns

0.4%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #220 within Lip Care. It carries 8,994 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#220in Lip Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

8,994per listing

Listings tracked

25

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months