mint chapstick
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.82–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$237K$237K/yr · 277K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Review moat
Bad8,993.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mint chapstick is a $237K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mint chapstick market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $285K–$380K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 2.1%
- Avg brand age
- 58 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
681
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
15%
- eos35%
- ChapStick30%
- Blistex9%
- Vitamasques4%
- 365 by Whole Foods Market4%
- Mario Badescu3%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 9.4×
Top mint chapstick search terms
- mint lip balm62K/yr
- mint chapstick48K/yr
- chapstick mint24K/yr
- lip balm mint15K/yr
- spearmint chapstick18K/yr
- eos mint lip balm14K/yr
- vanilla mint chapstick14K/yr
- chapstick spearmint12K/yr
- spearmint lip balm6K/yr
- eos mint9K/yr
Top mint chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos 100% Natural & Organic Lip Balm Sticks - Sweet Mint All Natural Lip Balm All-Day Moisture Dermatologist Recommended 0.14 oz 2-Pack
eos$5.814.8★7,744 rev
ChapStick Bulk Lip Balm Classic Spearmint 12-Pack Cool & Refreshing Lip Moisturizer for Dry Lips 0.15 Oz Ea
ChapStick$20.564.8★2,757 rev
Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.
Blistex$4.554.8★46,625 rev
ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)
ChapStick$10.024.7★150 rev
eos 100% Natural & Organic Lip Balm - Sweet Mint All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz
eos$3.504.7★18,035 rev
Newest
by launch date
Starface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz
Starface World$6.95389 rev
Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.
Blistex$4.5546,625 rev
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.13898 rev
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.11600 rev
ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)
ChapStick$10.02150 rev
Trending
90-day click momentumStarface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz
Starface World$6.954.7★
ChapStick Candy Cane 0.15oz (Pack of 3)
ChapStick$5.494.9★
Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.
Blistex$4.554.8★
Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz
Vitamasques$6.134.7★
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★
What buyers say about mint chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“Excellent quality”
“Good price”
“Great smell”
“Goes on smooth”
“Its as described”
“Best flavor”
“sticky”
“Great application”
“I've been using this for YEARS”
What buyers complain about
“Not all that moisturizing”
“it starts to get a weird smell”
“Absolute waste of money”
“my lips are sticky”
“Leaked all over”
“The quality is just off”
“Could not roll up on one of the lip balm”
“irritated”
“the texture in the tube is annoying”
“Lip sensitivity”
Top return reasons
Common questions
- Is mint chapstick profitable to sell on Amazon United States?
- The niche generates $237K/yr across 25 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the mint chapstick niche?
- 16 brands and 681 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in mint chapstick?
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- When does demand for mint chapstick peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the mint chapstick niche?
- Listings span $1.82–$27.11; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 8,994 reviews — the moat a new listing must climb.