minoxidil 2%
Worth a lookShows low returns (0.1%), but soft demand (-17.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$22.89avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$8.11–$47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,592.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 47K searches
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, minoxidil 2% is a $70K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
minoxidil 2% market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $57K–$69K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #433
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 14.2%
- Avg brand age
- 36 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- Amazon Basic Care32%
- TARO20%
- HIMS & HERS12%
- Hair Regen10%
- Rogaine8%
- Gemächlich Zu Hause6%
- Open — no brand owns it (3 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 2.1×
Top minoxidil 2% search terms
- minoxidil 2%23K/yr
- minoxidil for women 2%9K/yr
- 2% minoxidil5K/yr
- 2% minoxidil for women7K/yr
- minoxidil 2% for women3K/yr
Top minoxidil 2% products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Minoxidil Topical Solution 2 Percent Hair Regrowth Treatment For Women 6 Ounce
Amazon Basic Care$25.674.2★6,058 rev
Minoxidil Womens 2% Solution Tincture Bottle Clinically Proven To Regrow Hair Topical Solution 2% Hair Thinning Treatment (2 Fl Oz (Pack of 1))
TARO$8.114.7★26 rev
hers Hair Regrowth Treatment - Topical Minoxidil 2% Solution for Women - Supports Thicker Fuller Hair - Non-Greasy - Unscented 2 Pack
HIMS & HERS$27.203.9★2,703 rev
Hair Regen Liquid Minoxidil Women 2% Percent - Extra Strength Advanced Topical Solution for Regrowth Serum Drops - Clinically Proven Growth Treatment for Hers Hair Loss 1 Pack as 1 Month Supply Kit
Hair Regen$10.153.3★76 rev
Minoxidil Topical Solution 2 Percent Hair Regrowth Treatment For Women
GoodSense$22.053.9★23 rev
Newest
by launch dateMinoxidil Womens 2% Solution Tincture Bottle Clinically Proven To Regrow Hair Topical Solution 2% Hair Thinning Treatment (2 Fl Oz (Pack of 1))
TARO$8.1126 rev
Minoxidil for Women Hair Growth with Biotin 100ML Topical Minoxidil Serum with Rosemary for Hair Regrowth Treatments Non-Greasy Helps Prevent Hair Thinning & Hair Loss Solution
Gemächlich Zu Hause$25.9131 rev
Minoxidil Foam for Women Hair Growth - Hair Regrowth Serum Treatment with Biotin Caffeine Rosemary Extract - Hair Loss Solution for Helps Prevent Thinning Thickening Fuller Hair Non-Greasy - 60ml
Gemächlich Zu Hause$20.2728 rev
Minoxidil Topical Solution 2 Percent Hair Regrowth Treatment For Women
GoodSense$22.0523 rev
Hair Regen Liquid Minoxidil Women 2% Percent - Extra Strength Advanced Topical Solution for Regrowth Serum Drops - Clinically Proven Growth Treatment for Hers Hair Loss 1 Pack as 1 Month Supply Kit
Hair Regen$10.1576 rev
Trending
90-day click momentumMinoxidil Womens 2% Solution Tincture Bottle Clinically Proven To Regrow Hair Topical Solution 2% Hair Thinning Treatment (2 Fl Oz (Pack of 1))
TARO$8.114.7★
Minoxidil for Women 2.11 Oz (2 Months Supply) Clinically Proven to Regrow Hair Topical Aerosol Foam 5% Hair Thinning Treatment
TARO$11.203.9★
Womens Rogaine 2% Minoxidil Topical Solution for Thin Hair Topical Hair Regrowth Treatment for Women Unscented Minoxidil Liquid 1-Month Supply 2 fl. oz
Rogaine$29.204.2★
Minoxidil Topical Solution 2 Percent Hair Regrowth Treatment For Women
GoodSense$22.053.9★
Minoxidil Foam for Women Hair Growth - Hair Regrowth Serum Treatment with Biotin Caffeine Rosemary Extract - Hair Loss Solution for Helps Prevent Thinning Thickening Fuller Hair Non-Greasy - 60ml
Gemächlich Zu Hause$20.273.8★
What buyers say about minoxidil 2%
What buyers praise and complain about, mined from review topics.What buyers love
“It helps with hair growth”
“Overall, this seems to be a very good quality option for those who use minoxidil treatments”
“Great price”
“I was very consistent with application”
“Easy to use”
“Effective”
“It works as advertised”
“On the other hand, there are no perceptible unwanted effects, other than, perhaps, a slight positive placebo effect”
“Thicker hair”
“like that the solution is fragrance free”
What buyers complain about
“it leaves my hair oily”
“Waste of money”
“My hair started coming out with the product”
“It smells like old food with a lot garlic or something”
“My head is killing me”
“It also caused my skin turning red”
“The advertised description of this product does not include the exception uses as revealed in the instructions accompanying the delivered product”
“Not work”
“Difficult to use”
“Defective cap”
Top return reasons
Common questions
- Is minoxidil 2% profitable to sell on Amazon United States?
- The niche generates $70K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the minoxidil 2% niche?
- 9 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in minoxidil 2%?
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Hair Related. The return rate is 0.1%.
- When does demand for minoxidil 2% peak?
- Demand peaks in Jan–Jul; the busiest month runs 2.1× the quietest.
- What does it cost to enter the minoxidil 2% niche?
- Listings span $8.11–$47.74; the average listing price is $22.89 (sweet spot $15–$100). The average incumbent carries 2,592 reviews — the moat a new listing must climb.