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Minimeli Full Coverage Creamy Foundation

Fail

Demand is soft, at -37.3% this quarter, so Minimeli Full Coverage Creamy Foundation is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$46K/yr153K searches / yr
90-day growth
-37.3%search demand this quarter
Competition
51%top-5 click share · 15 brands · 19 sellers

Flapen Score

Minimeli Full Coverage Creamy Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Minimeli Full Coverage Creamy Foundation is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minimeli Full Coverage Creamy Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Minimeli Full Coverage Creamy Foundation 153K times last year and spent an estimated $46K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -37.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-37.3%
Conversion, latest week
1.8%
Market size, estimated
$46Ka year
Top search term
minimeli full coverage creamy foundation109K searches a year

02 · Price

A sale here is worth $16.51.

Listings sell for $16.51 on average, from $7.12 to $30.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.51 that is $0 to $2K a year per listing.

Average price
$16.51inside the $15 to $100 sweet spot
Price range
$7.12–$30.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #956 within Face. It carries 218 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
58%
Out of stock, average day
9.6%
Average rank
#956in Face
Average rating
3.67 starsAmazon United States average 4.42 stars
Average reviews
218per listing
Listings tracked
24

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Minimeli Full Coverage Creamy Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

16%

  • Brand 138%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

Minimeli Full Coverage Creamy Foundation search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Minimeli Full Coverage Creamy Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minimeli full coverage creamy foundation109K/yr
  • minimeli mx full coverage creamy foundation13K/yr
  • base minimeli full coverage6K/yr
  • minimelli full coverage foundation6K/yr
  • barubt foundation medium spectrum8K/yr
  • minimeli mx base facial3K/yr
  • minimeli always on ful coverage creamy foundation full coverage5K/yr
  • barubt foundation3K/yr

Reviews and returns

What reviews say buyers love and hate about Minimeli Full Coverage Creamy Foundation

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Coverage”
15%of negative reviews mention “Coverage”
3.4%of orders come back
“No coverage”
A buyer, on “Coverage”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Minimeli Full Coverage Creamy Foundation questions

Answered from the same tracked data.