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Mini Soaps

Fail

The top 5 brands take 100% of clicks, so Mini Soaps is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$111K/yr130K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
56%top-5 click share · 4 brands · 55 sellers

Flapen Score

Mini Soaps against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Soaps is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Soaps market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Soaps 130K times last year and spent an estimated $111K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
5.1%
Market size, estimated
$111Ka year
Peak month
November1.2× the quietest month
Top search term
pre de provence bar soap51K searches a year

02 · Price

A sale here is worth $16.77.

Listings sell for $16.77 on average, from $8.71 to $114.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.77 that is $2K to $4K a year per listing.

Average price
$16.77inside the $15 to $100 sweet spot
Price range
$8.71–$114.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #508 within Cleansers. It carries 10,184 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
96%
Out of stock, average day
5.2%
Average rank
#508in Cleansers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
10,184per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mini Soaps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Brand 193%
  • Brand 23%
  • Brand 32%
  • Brand 42%

Demand

Mini Soaps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Mini Soaps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pre de provence bar soap51K/yr
  • pre de provence21K/yr
  • pre de provence soap14K/yr
  • provence soap11K/yr
  • guest soap6K/yr
  • guest soaps8K/yr
  • guest soaps individually wrapped small4K/yr
  • guest soaps for bathroom4K/yr
  • small soaps for guests4K/yr
  • mini soaps for guests4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Soaps

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
34%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Size is not stated correctly”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mini Soaps questions

Answered from the same tracked data.