Mini Silk Scrunchies

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-1.7%

Conversion, latest week

3.9%

Market size, estimated

$62Ka year

Peak month

December3.4× the quietest month

Top search term

thin scrunchies21K searches a year

Listings sell for $16.69 on average, from $4.34 to $56.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.69 that is $2K to $4K a year per listing.

Average price

$16.69inside the $15 to $100 sweet spot

Price range

$4.34–$56.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #230 within Elastics & Ties. It carries 7,057 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#230in Elastics & Ties

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,057per listing

Listings tracked

39

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months