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Mini Shaver

Pass

Mini Shaver scores 65 out of 100, a Pass. Shoppers spend an estimated $839K a year here, search demand grew +9.7% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$839K/yr385K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
45%top-5 click share · 24 brands · 94 sellers

Flapen Score

Mini Shaver against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Shaver is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Shaver market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Shaver 385K times last year and spent an estimated $839K. The top 5 brands take 58% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $839K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
5.6%
Market size, estimated
$839Ka year
Peak month
December1.7× the quietest month
Top search term
travel shaver47K searches a year

02 · Price

A sale here is worth $39.08.

Listings sell for $39.08 on average, from $6.17 to $261.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $39.08 that is $10K to $20K a year per listing.

Average price
$39.08inside the $15 to $100 sweet spot
Price range
$6.17–$261.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #53 within Men's. It carries 7,272 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
21.7%
Average rank
#53in Men's
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
7,272per listing
Listings tracked
30

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mini Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

94

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

45%

Top 20: 86%

Open market

38%

  • Brand 120%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Mini Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mini Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel shaver47K/yr
  • mini shaver47K/yr
  • travel razor men27K/yr
  • travel electric razor21K/yr
  • mbzoey electric razor for men21K/yr
  • travel shavers for men21K/yr
  • mini electric shaver35K/yr
  • mini shavers for men32K/yr
  • portable shaver19K/yr
  • portable shaver for men20K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Shaver

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.4%of orders come back
“Broke immediately”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mini Shaver questions

Answered from the same tracked data.