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Mini Perfume Set

Maybe

Returns run at only 0.2% of orders. But buyers convert on only 1.1% of searches, so Mini Perfume Set is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$1.7M/yr2.2M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
37%top-5 click share · 18 brands · 180 sellers

Flapen Score

Mini Perfume Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Perfume Set is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Perfume Set market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Perfume Set 2.2M times last year and spent an estimated $1.7M. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
1.1%
Market size, estimated
$1.7Ma year
Peak month
December4.3× the quietest month
Top search term
miss dior399K searches a year

02 · Price

A sale here is worth $74.17.

Listings sell for $74.17 on average, from $7.04 to $193.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $74.17 that is $19K to $37K a year per listing.

Average price
$74.17inside the $15 to $100 sweet spot
Price range
$7.04–$193.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$19K–$37K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #722 within Women's. It carries 1,068 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
87%
Out of stock, average day
4.2%
Average rank
#722in Women's
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,068per listing
Listings tracked
45

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mini Perfume Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$52K$103K$155K$206K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

180

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

12%

  • Dior76%
  • JRoBeauty4%
  • BEAUTIVANA2%
  • Lattafa2%
  • Dirstic2%
  • Versace2%
  • Open — no brand owns it (12 brands, 12%)

Demand

Mini Perfume Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.3×

Search terms

Top Mini Perfume Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miss dior399K/yr
  • miss dior perfume for women453K/yr
  • mini perfume set315K/yr
  • dior perfume230K/yr
  • mini perfumes193K/yr
  • miss dior perfume119K/yr
  • perfume dior70K/yr
  • mis dior perfume para dama53K/yr
  • miss dior eau de parfum52K/yr
  • perfume dior para mujer53K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Perfume Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell30%+3.43

The scent is extremely weak

No smell

Scent didn't last long at all

Size-Overall23%−0.24

I thought it was big

Bottle so small

Its too small

Value For Money10%−0.05

Expensive

Expensive

Not worth the price

Advertised Vs Actual Product3%−0.03

Very misleading

Not an accurate description

Picture is deceiving

Quality-Overall3%+0.17

Absolutely garbage

Junk

Not quality

Love

Smell58%+3.43

Fresh Fragrance

Long lasting fragrance

smells beautiful

Gifting Purpose8%+1.06

Christmas Gift

Amazing gift

Great for gifting

Value For Money7%−0.05

Good Deal

Great deal

Good value for money

Quality-Overall6%+0.17

good variety

Excellent product

Quality and proper size of bottle

Size-Overall4%−0.24

The bottles are a convenient size for travel or everyday use

Perfect size

The testers are a good enough size to use a few times

Return

0.2% Return rate 21% Fixable by listing

Smell41%█▆▄▅▅▁

The scent is extremely weak

No smell

Scent didn't last long at all

Leak-Proof13%▇▄▇▄█▁

leaked everywhere

Leaking Bottle

half spilled

Value For Money12%▃▁██▅▁

Expensive

Expensive

Not worth the price

Advertised Vs Actual Product11%▃█▇▁▂▁

Very misleading

Not an accurate description

Picture is deceiving

Size-Overall10%▁▂▁█▃▁

I thought it was big

Bottle so small

Its too small

FAQ

Common Mini Perfume Set questions

Answered from the same tracked data.