Mini Mascara

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months

289K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

4.7%

Market size, estimated

$139Ka year

Peak month

February5.2× the quietest month

Top search term

mini mascara93K searches a year

Listings sell for $10.19 on average, from $2.83 to $16.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $10.19 that is $1K to $3K a year per listing.

Average price

$10.19under the $15 to $100 sweet spot

Price range

$2.83–$16.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.4%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #131 within Eyes. It carries 35,312 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#131in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

35,312per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months