Mini Makeup Bag

Shoppers searched for this 978K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

978K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

1.6%

Market size, estimated

$171Ka year

Peak month

August2.4× the quietest month

Top search term

travel pouches138K searches a year

Listings sell for $11.21 on average, from $3.91 to $32.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.21 that is $1K to $3K a year per listing.

Average price

$11.21under the $15 to $100 sweet spot

Price range

$3.91–$32.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #276 within Bags & Cases. It carries 4,783 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#276in Bags & Cases

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,783per listing

Listings tracked

111

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

31 months