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Mini Lotion Travel Size

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -11.9% this quarter, so Mini Lotion Travel Size is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$217K/yr342K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
30%top-5 click share · 29 brands · 159 sellers

Flapen Score

Mini Lotion Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Lotion Travel Size is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Lotion Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Lotion Travel Size 342K times last year and spent an estimated $217K. The top 5 brands take 56% of clicks. Demand peaks in Feb–May–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
4.7%
Market size, estimated
$217Ka year
Peak month
December3.7× the quietest month
Top search term
hand lotion bulk126K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $2.01 to $36.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.40 that is $3K to $7K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$2.01–$36.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #287 within Foot & Hand Care. It carries 7,274 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#287in Foot & Hand Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,274per listing
Listings tracked
63

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mini Lotion Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

159

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

30%

Top 20: 66%

Open market

39%

  • Brand 131%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Mini Lotion Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Mini Lotion Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand lotion bulk126K/yr
  • hand lotion travel size bulk40K/yr
  • lotion pack31K/yr
  • vaseline cocoa glow20K/yr
  • vaseline all purpose cream cocoa glow16K/yr
  • mini lotion travel size32K/yr
  • mini travel lotion7K/yr
  • hand cream travel size bulk10K/yr
  • lotion packs9K/yr
  • travel sized lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Lotion Travel Size

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.5%of orders come back
“It stinks so bad”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Lotion Travel Size questions

Answered from the same tracked data.