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Mini Lotion Travel Size

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -11.9% this quarter, so Mini Lotion Travel Size is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$217K/yr342K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
30%top-5 click share · 29 brands · 159 sellers

Flapen Score

Mini Lotion Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Lotion Travel Size is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Lotion Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Lotion Travel Size 342K times last year and spent an estimated $217K. The top 5 brands take 56% of clicks. Demand peaks in Feb–May–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
4.7%
Market size, estimated
$217Ka year
Peak month
December3.7× the quietest month
Top search term
hand lotion bulk126K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $2.01 to $36.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.40 that is $3K to $7K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$2.01–$36.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #287 within Foot & Hand Care. It carries 7,274 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#287in Foot & Hand Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
7,274per listing
Listings tracked
63

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mini Lotion Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$7K$13K$20K$26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

159

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

30%

Top 20: 66%

Open market

39%

  • Vaseline31%
  • Jergens9%
  • eos7%
  • CRISTALBOX5%
  • BODY & EARTH # LOVE5%
  • Curel5%

Demand

Mini Lotion Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Mini Lotion Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand lotion bulk126K/yr
  • hand lotion travel size bulk40K/yr
  • lotion pack31K/yr
  • vaseline cocoa glow20K/yr
  • vaseline all purpose cream cocoa glow16K/yr
  • mini lotion travel size32K/yr
  • mini travel lotion7K/yr
  • hand cream travel size bulk10K/yr
  • lotion packs9K/yr
  • travel sized lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Lotion Travel Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%

It stinks so bad

Smells like vomit

VERY strong scent

Size-Overall10%−0.01

My hands are small

Tubs too small

Extra small

Moist/Dry8%+0.54

NOT MOISTURIZING

Not moisturizing

does not moisturize

Oily/Greasy5%−0.03

too greasy

Extremely greasy

Very greasy

Value For Money3%+0.32

Waste of money

Not worth the cost

Not worth the price

Love

Smell27%

smells clean

fragrance free

mild fragrance

Moist/Dry13%+0.54

Super hydrating

super hydrating

Good moisturizer

Soft Feel7%

Makes my skin so soft

Smooth and creamy

Leaves skin soft

Quality-Overall6%+0.50

Excellent Product

Very good quality lotion

Overall, a reliable and high-quality moisturizer that I would definitely recommend

Value For Money6%+0.32

Good value for money

Not expensive

Great deal

Return

0.5% Return rate 31% Fixable by listing

Size-Overall17%██▆▇█▆

My hands are small

Tubs too small

Extra small

Smell17%█▇█▆▅▅

It stinks so bad

Smells like vomit

VERY strong scent

Leak-Proof15%▄▄▅▆▆█

Bottle was leaky

Leaked

it will leak

Advertised Vs Actual Product9%▇██▇▇▆
Oily/Greasy8%▄▄▆▅▆█

too greasy

Extremely greasy

Very greasy

FAQ

Common Mini Lotion Travel Size questions

Answered from the same tracked data.