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Mini Lotion

Fail

Demand is soft, at -14.8% this quarter, so Mini Lotion is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$244K/yr589K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
47%top-5 click share · 21 brands · 130 sellers

Flapen Score

Mini Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Lotion is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Lotion 589K times last year and spent an estimated $244K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
589K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
3.9%
Market size, estimated
$244Ka year
Peak month
December2.4× the quietest month
Top search term
mini lotion272K searches a year

02 · Price

A sale here is worth $10.65.

Listings sell for $10.65 on average, from $2.01 to $33.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.65 that is $5K to $8K a year per listing.

Average price
$10.65under the $15 to $100 sweet spot
Price range
$2.01–$33.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #110 within Foot & Hand Care. It carries 17,084 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#110in Foot & Hand Care
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
17,084per listing
Listings tracked
30

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mini Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

130

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

31%

  • Brand 137%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Mini Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Mini Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini lotion272K/yr
  • hand lotion pump133K/yr
  • hand lotion with pump26K/yr
  • hand cream pump31K/yr
  • lotion mini22K/yr
  • mini lotion travel size32K/yr
  • mini hand lotions20K/yr
  • pump hand lotion15K/yr
  • small lotions12K/yr
  • hand cream with pump10K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Lotion

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
0.5%of orders come back
“Not fragrance free”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mini Lotion questions

Answered from the same tracked data.