Mini Lotion
FailDemand is soft, at -14.8% this quarter, so Mini Lotion is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $244K/yr589K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 130 sellers
Flapen Score
Mini Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Mini Lotion is stronger. Inside it, weaker.
Market
The Mini Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Lotion 589K times last year and spent an estimated $244K. The top 5 brands take 65% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.
- Searches, last 12 months
- 589K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $244Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- mini lotion272K searches a year
02 · Price
A sale here is worth $10.65.
Listings sell for $10.65 on average, from $2.01 to $33.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.65 that is $5K to $8K a year per listing.
- Average price
- $10.65under the $15 to $100 sweet spot
- Price range
- $2.01–$33.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #110 within Foot & Hand Care. It carries 17,084 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #110in Foot & Hand Care
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 17,084per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Mini Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
130
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
47%
Top 20: 85%
Open market
31%
- Brand 137%
- Brand 29%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Mini Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Mini Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini lotion272K/yr
- hand lotion pump133K/yr
- hand lotion with pump26K/yr
- hand cream pump31K/yr
- lotion mini22K/yr
- mini lotion travel size32K/yr
- mini hand lotions20K/yr
- pump hand lotion15K/yr
- small lotions12K/yr
- hand cream with pump10K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Lotion
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Lotion questions
Answered from the same tracked data.









