Mini Lipstick

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

+46.4%

Conversion, latest week

1.4%

Market size, estimated

$97Ka year

Top search term

charlotte tilbury lipstick120K searches a year

Listings sell for $34.87 on average, from $31.08 to $44.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $34.87 that is $3K to $9K a year per listing.

Average price

$34.87inside the $15 to $100 sweet spot

Price range

$31.08–$44.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

2.6%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #652 within Lips. It carries 822 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

93%

Out of stock, average day

11.8%

Average rank

#652in Lips

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

822per listing

Listings tracked

14

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

57 months