Mini Eyelash Curler
MaybeThe products selling today average only 3.8★. But shoppers spend only $73K a year here, so Mini Eyelash Curler is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $73K/yr184K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 66 sellers
Flapen Score
Mini Eyelash Curler against its category
The dotted line is the Beauty & Personal Care average. Past it, Mini Eyelash Curler is stronger. Inside it, weaker.
Market
The Mini Eyelash Curler market on Amazon at a glance
Mini Eyelash Curler is a $73K a year market on Amazon United States, with 184K searches a year. The top 5 brands take 62% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 184K times a year and 4.0% buy. Search demand moved +4.9% in 90 days, so the market is growing into its $73K a year.
- Search volume
- 184K
- Search growth, 90 days
- +4.9%
- Conversion
- 4.0%
- Market size
- $73K
02 · Money
The money is thin.
Shoppers bought 6K to 8K units at $9.81 on average, 250 to 500 per product. Units times price is $59K to $78K a year.
- Units sold
- 6K–8K
- Units per product
- 250–500
- Average price
- $9.81
- Units × price
- $59K–$78K
03 · Shelf
Brands here are settling in.
The average listing ranks #154. 94% of listings ship Prime. 83% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.8% of the time. The average brand has sold here for 45 months.
- Average BSR
- #154
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 1.8%
- Average brand age
- 45 months
Products
Top Mini Eyelash Curler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Revlon Precision Lash Curler Works on Small Inner and Outer Eyelashes Pinch-Free Control Lifts & Defines 1 Count
- Price
- $10.50
- Rating
- 3.8/5
- Reviews
- 9,397
- Age
- 6y ago
Shu Uemura S Eyelash Curler Achieve Professional Precision and Detailed Adjustments
- Price
- $22.99
- Rating
- 3.2/5
- Reviews
- 526
- Age
- 12y ago
Comfort Grip Eyelash Curler Lash Curler for Short Lashes Defines and Lifts Stainless Steel
- Price
- $3.99
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 1y ago
Prima Shogyo Partial Eyelash Curler for Corner Lash - Mini Japanese Eyelash Curler for Inner & Outer Lashes - Includes 6 Extra Rubber Pads - Made in Japan - C-2000
- Price
- $19.32
- Rating
- 3.7/5
- Reviews
- 1,095
- Age
- 13y ago
JAPONESQUE False Lash Fuser and Curler - Fuse Natural Lashes to False Eyelashes - No More Flyaway Corners! Great Tool for Short Natural Lashes
- Price
- $8.71
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 3y ago
Trending
90-day click momentum
2-Pack Portable Mini Eyelash Curler Compact One-Press Lash Curling Tool for Natural Lift
- Price
- $4.91
- Rating
- 2.5/5
- Reviews
- 8
- Age
- 6mo ago
Revolution Lash Stash Compact Curler Long-Lasting Lifting Effect Volume Boosted Eyelashes Compactable Vegan & Cruelty-Free
- Price
- $6.96
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago
JAPONESQUE Travel Eyelash Curler Black - Plastic Eyelash Curlers for Travel Makeup Go Curl Lash Curler with Bonus Replacement Lash Pad - 1 Pack
- Price
- $10.52
- Rating
- 4.2/5
- Reviews
- 6,788
- Age
- 21y ago
e.l.f. Pro Eyelash Curler Stainless Steel Lash Curler Long-Lasting Natural Curl Ergonomic Design Includes Replacement Pad Fits All Eye Shapes
- Price
- $5.81
- Rating
- 4.4/5
- Reviews
- 23,964
- Age
- 6y ago
JAPONESQUE False Lash Fuser and Curler - Fuse Natural Lashes to False Eyelashes - No More Flyaway Corners! Great Tool for Short Natural Lashes
- Price
- $8.71
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 3y ago
Newest
by launch date2-Pack Portable Mini Eyelash Curler Compact One-Press Lash Curling Tool for Natural Lift
- Price
- $4.91
- Rating
- 2.5/5
- Reviews
- 8
- Age
- 6mo ago
LXUEJIE 2 Style Eyelash Curlers Plastic Eyelash Curler Premium Cute Small Eye Lash Curler for No Pinching or Pulling Lash Professional Makeup Tool for Eyelashes for Long Lasting (White)
- Price
- $5.43
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 8mo ago
Revolution Lash Stash Compact Curler Long-Lasting Lifting Effect Volume Boosted Eyelashes Compactable Vegan & Cruelty-Free
- Price
- $6.96
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 8mo ago
Soo Ador okhee SO-OK Precision Lash Half Curler Inner & Outer Corner Eyelash Curler for Detailed No-Pinch Curling
- Price
- $17.81
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 1y ago
Comfort Grip Eyelash Curler Lash Curler for Short Lashes Defines and Lifts Stainless Steel
- Price
- $3.99
- Rating
- 3.4/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
66
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
31%
- REVLON25%
- JAPONESQUE13%
- shu uemura9%
- YOFAN8%
- Prima shogyo7%
- e.l.f.7%
Demand
Mini Eyelash Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mini Eyelash Curler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini eyelash curler54K/yr
- small eyelash curler24K/yr
- s eyelash curler15K/yr
- partial eyelash curler14K/yr
- mini lash curler17K/yr
- precision eyelash curler9K/yr
- half lash curler10K/yr
- eyelash curler small7K/yr
- half eyelash curler7K/yr
- corner eyelash curler6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Eyelash Curler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cant reach my eyelashes with it
Cuts ur lashes
Ripped out my eyelashes
not good doesnt do anything
Didn't Work For Me
Doesn't work well
Broke on first use
Broke
doesnt last
Too difficult to work
Difficult to use
NOT user friendly
Too small
Theyre too big
The handles are way too short
Love
Easy to use Eyelash Curler
Gentle and Effective Eyelash Curler
I love this lash curler
Good quality
well-made — especially for the price point
It did get some good reviews
worth it
Great value
Awesome price
Easy to use
Very handy
nice tool
Does the job
Effective
Works really well
Return
0.7% Return rate 36% Fixable by listing
not good doesnt do anything
Didn't Work For Me
Doesn't work well
Too small
Theyre too big
The handles are way too short
Too difficult to work
Difficult to use
NOT user friendly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Eyelash Curler questions
Answered from the same tracked data.