Skip to content

Mini Dual Purpose Curling Iron

Fail

Demand is soft, at -56.6% this quarter, so Mini Dual Purpose Curling Iron is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$12K/yr25K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
56%top-5 click share · 11 brands · 31 sellers

Flapen Score

Mini Dual Purpose Curling Iron against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Dual Purpose Curling Iron is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Dual Purpose Curling Iron market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Dual Purpose Curling Iron 25K times last year and spent an estimated $12K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
2.4%
Market size, estimated
$12Ka year
Peak month
January7.3× the quietest month
Top search term
mini dual purpose curling iron14K searches a year

02 · Price

A sale here is worth $18.99.

Listings sell for $18.99 on average, from $6.75 to $45.97. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.99 that is $0 to $2K a year per listing.

Average price
$18.99inside the $15 to $100 sweet spot
Price range
$6.75–$45.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #321 within Irons. It carries 3,102 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
71%
Out of stock, average day
27.9%
Average rank
#321in Irons
Average rating
3.56 starsAmazon United States average 4.42 stars
Average reviews
3,102per listing
Listings tracked
17

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mini Dual Purpose Curling Iron products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

14%

  • Brand 131%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (5 brands, 14%)

Demand

Mini Dual Purpose Curling Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Mini Dual Purpose Curling Iron search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini dual purpose curling iron14K/yr
  • mini dual purpose curling iron for short hair3K/yr
  • mini dual-purpose curling iron2K/yr
  • mini dual curling iron2K/yr
  • mini dual curling iron for short hair723/yr
  • ceramic mini hair curler2K/yr
  • ceramic mini hair curler for short hair1K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Dual Purpose Curling Iron

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Heating”
17%of negative reviews mention “Suitability Short Hair”
5.7%of orders come back
“Only good for short hair”
A buyer, on “Suitability Short Hair”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mini Dual Purpose Curling Iron questions

Answered from the same tracked data.