Mini Deodorant Spray

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

466K

Growth, 90 days vs prior 90

+31.4%

Conversion, latest week

4.0%

Market size, estimated

$218Ka year

Peak month

October6.6× the quietest month

Top search term

mini spray deodorant65K searches a year

Listings sell for $11.65 on average, from $1.93 to $21.85. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $11.65 that is $9K to $12K a year per listing.

Average price

$11.65under the $15 to $100 sweet spot

Price range

$1.93–$21.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$9K–$12K

Returns

0.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #223 within Deodorants & Antiperspirants. It carries 2,158 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

86%

Out of stock, average day

10.3%

Average rank

#223in Deodorants & Antiperspirants

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

2,158per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months