Mini Deodorant

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

+28.8%

Conversion, latest week

8.0%

Market size, estimated

$1.6Ma year

Peak month

August3.0× the quietest month

Top search term

travel deodorant470K searches a year

Listings sell for $8.40 on average, from $1.33 to $28.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $8.40 that is $105K to $126K a year per listing.

Average price

$8.40under the $15 to $100 sweet spot

Price range

$1.33–$28.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$105K–$126K

Returns

0.3%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Deodorants & Antiperspirants. It carries 4,124 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#141in Deodorants & Antiperspirants

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

4,124per listing

Listings tracked

12

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months