Mini Chapstick

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

-25.7%

Conversion, latest week

3.5%

Market size, estimated

$171Ka year

Peak month

December3.0× the quietest month

Top search term

mini chapstick97K searches a year

Listings sell for $16.23 on average, from $6.53 to $35.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.23 that is $4K to $8K a year per listing.

Average price

$16.23inside the $15 to $100 sweet spot

Price range

$6.53–$35.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #579 within Lip Care. It carries 1,259 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#579in Lip Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,259per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months