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Mini Bobby Pins

Fail

Prices span $2.15–$7.99, mostly outside the sweet spot, so Mini Bobby Pins is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$126K/yr271K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
56%top-5 click share · 15 brands · 47 sellers

Flapen Score

Mini Bobby Pins against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Bobby Pins is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Bobby Pins market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Bobby Pins 271K times last year and spent an estimated $126K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
7.6%
Market size, estimated
$126Ka year
Peak month
May1.6× the quietest month
Top search term
mini bobby pins88K searches a year

02 · Price

A sale here is worth $6.09.

Listings sell for $6.09 on average, from $2.15 to $7.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $6.09 that is $8K to $9K a year per listing.

Average price
$6.09under the $15 to $100 sweet spot
Price range
$2.15–$7.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$8K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #201 within Hair Pins. It carries 2,673 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#201in Hair Pins
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,673per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mini Bobby Pins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

47

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

14%

  • Brand 124%
  • Brand 216%
  • Brand 316%
  • Brand 413%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (9 brands, 14%)

Demand

Mini Bobby Pins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mini Bobby Pins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini bobby pins88K/yr
  • small bobby pins46K/yr
  • mini bobby pins for fine hair27K/yr
  • small bobby pins mini28K/yr
  • short bobby pins18K/yr
  • small bobby pins for fine hair9K/yr
  • bobby pins small9K/yr
  • baby bobby pins6K/yr
  • tiny bobby pins5K/yr
  • short bobby pins mini7K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Bobby Pins

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.7%of orders come back
“They are small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Bobby Pins questions

Answered from the same tracked data.