mini bobby pins
Skip itPrices mostly outside the sweet spot ($2.15–$7.99) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,672.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$126K$126K/yr · 271K searches
Avg price
Bad$6.09avg listing price — sweet spot $15–$100
Price range
Bad$2.15–$7.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mini bobby pins is a $126K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
mini bobby pins market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- $152K–$183K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.9%
- Avg brand age
- 43 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
47
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
14%
- DySaLic24%
- YINGFENG16%
- Scunci16%
- MAORULU13%
- HCYPCV9%
- Conair8%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top mini bobby pins search terms
- mini bobby pins88K/yr
- small bobby pins46K/yr
- mini bobby pins for fine hair27K/yr
- small bobby pins mini28K/yr
- short bobby pins18K/yr
- small bobby pins for fine hair9K/yr
- bobby pins small9K/yr
- baby bobby pins6K/yr
- tiny bobby pins5K/yr
- short bobby pins mini7K/yr
Top mini bobby pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DySaLic Mini Bobby Pins 150 Count 1.38 Inch Small Hair Bobby Pins with Storage Box for Kids Girls and Women - Brown
DySaLic$5.994.6★654 rev
Scunci Elevated Basics Mini Bobby Pins 36-Pieces (Brown)
Scunci$6.414.6★161 rev
mini bobby pins 50 Count 1.38 inch Metal Hair Clips for Children Girls and Women Suitable for All Hair Types (Brown-01)
HCYPCV$4.994.6★167 rev
Mini Bobby Pins Black 150 Count 1.38 Inch Small Bobby Pins with Storage Box for Kids Girls and Women Premium Hair Mini Pins for All Hair Types - Black
DySaLic$6.014.6★654 rev
Conair Conai 36 Mini Bob Pn Size Pw Pack of 2
Conair$5.994.7★7,917 rev
Newest
by launch date
DEFENSUN 200 Count Mini Bobby Pins - 1.38 Inch Small Hair Pins (Brown) - Professional Grade Hair Clips for Women Girls & Kids Safe Ball Tips & High Elasticity for Seamless Hair Color Match
DEFENSUN$7.5749 rev
DOPENSPI 50Count Mini Bobby Pins 1.38 Inch Small Hair Bobby Pins Wavy Hair Pin Metal Brown HairPin HairAccessories for Women All HairTypes(Black)
DOPENSPI$4.501 rev
mini bobby pins 50 Count 1.38 inch Metal Hair Clips for Children Girls and Women Suitable for All Hair Types (Brown-01)
HCYPCV$4.99167 rev
510PCS Brown Bobby Pins Hair Pins Kit with Hair Net YINGFENG Includes 100 Bobby Pins for Women 100 U-Shaped Buns Hair Clips 300 Hair Bands and 10 Brown Hair Nets Dance competition must haves
YINGFENG$6.30393 rev
Scaups 400PCS Brown and Black Bobby Pins Kit with Hair Bands 1.38inch 2inch 2.36inch Bobby Pins and 2.36inch U Shape Hair Pins for Women
Scaups$6.1898 rev
Trending
90-day click momentumDEFENSUN 200 Count Mini Bobby Pins - 1.38 Inch Small Hair Pins (Brown) - Professional Grade Hair Clips for Women Girls & Kids Safe Ball Tips & High Elasticity for Seamless Hair Color Match
DEFENSUN$7.574.3★
Kitsch Blonde Bobby Pins - 1.87 Inches | Ideal for Blonde Thick & Thin Hair | Hair Styling Accessories for Kids Girls and Women | Stylish and Secure Hair Pin | Ideal Gifts for Women - 45 pcs
Kitsch$4.594.3★
DOPENSPI 50Count Mini Bobby Pins 1.38 Inch Small Hair Bobby Pins Wavy Hair Pin Metal Brown HairPin HairAccessories for Women All HairTypes(Black)
DOPENSPI$4.505.0★
MAORULU Hair Bobby Pins with Cute Case 250 CT Bobby Pins for Buns Premium Hair Pins for Kids Girls and Women Great for All Hair Types (Variety Pack Brown)
MAORULU$7.974.6★
100Pcs Bobby Pins Brown Hair Pins Kit for Women Girls Kids Premium Wavy Brown Bobby Pins Hair Clips with Storage Box Suitable for All Hair Types (2inch)
Zuolabty$3.294.5★
What buyers say about mini bobby pins
What buyers praise and complain about, mined from review topics.What buyers love
“Love the set up, solid quality”
“fair price”
“they come in handy for everyday use”
“As described”
“the fit is comfortable”
“have great hold even with fine hair”
“Great color”
“don’t break easily.”
“Works well”
“Good for Doll Hair”
What buyers complain about
“They are small”
“Low quality”
“it's so flimsy”
“Impossible to use”
“These are terrible they do not hold the hair”
“the picture looked a little different”
“Color off”
“Didn't work for me”
“terrible hold”
“Wished there was more hairnets”
Top return reasons
Common questions
- Is mini bobby pins profitable to sell on Amazon United States?
- The niche generates $126K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the mini bobby pins niche?
- 15 brands and 47 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mini bobby pins?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for mini bobby pins peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the mini bobby pins niche?
- Listings span $2.15–$7.99; the average listing price is $6.09 (sweet spot $15–$100). The average incumbent carries 2,673 reviews — the moat a new listing must climb.