Skip to content

Mini Beauty Blender

Fail

Prices span $3.56–$17.30, mostly outside the sweet spot, so Mini Beauty Blender is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$90K/yr128K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
62%top-5 click share · 15 brands · 45 sellers

Flapen Score

Mini Beauty Blender against its category

The dotted line is the Beauty & Personal Care average. Past it, Mini Beauty Blender is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Beauty Blender market on Amazon at a glance

Shoppers on Amazon United States searched for Mini Beauty Blender 128K times last year and spent an estimated $90K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
9.4%
Market size, estimated
$90Ka year
Peak month
December1.3× the quietest month
Top search term
mini beauty blender40K searches a year

02 · Price

A sale here is worth $7.52.

Listings sell for $7.52 on average, from $3.56 to $17.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $7.52 that is $4K to $6K a year per listing.

Average price
$7.52under the $15 to $100 sweet spot
Price range
$3.56–$17.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Makeup Brushes & Tools. It carries 8,289 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#126in Makeup Brushes & Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
8,289per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mini Beauty Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

45

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

23%

  • Brand 124%
  • Brand 219%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Mini Beauty Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mini Beauty Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini beauty blender40K/yr
  • mini makeup sponge26K/yr
  • small beauty blender12K/yr
  • small makeup sponge9K/yr
  • mini makeup sponges8K/yr
  • mini sponges makeup6K/yr
  • small makeup sponges mini5K/yr
  • beauty blender mini5K/yr
  • mini beauty blenders5K/yr
  • small makeup sponges4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Beauty Blender

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
16%of negative reviews mention “Size-Overall”
0.4%of orders come back
“They get very large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mini Beauty Blender questions

Answered from the same tracked data.