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Mineral Sunscreen

Pass

Mineral Sunscreen scores 72 out of 100, a Pass. Shoppers spend an estimated $695K a year here, search demand grew +98.1% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +24 vs the category median of 48
Market size
$695K/yr527K searches / yr
90-day growth
+98.1%search demand this quarter
Competition
46%top-5 click share · 18 brands · 710 sellers

Flapen Score

Mineral Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Mineral Sunscreen is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mineral Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Mineral Sunscreen 527K times last year and spent an estimated $695K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 527K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +98.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $695K a year.

Searches, last 12 months
527K
Growth, 90 days vs prior 90
+98.1%
Conversion, latest week
7.3%
Market size, estimated
$695Ka year
Peak month
June6.9× the quietest month
Top search term
zinc sunscreen163K searches a year

02 · Price

A sale here is worth $18.08.

Listings sell for $18.08 on average, from $7.51 to $41.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $18.08 that is $14K to $18K a year per listing.

Average price
$18.08inside the $15 to $100 sweet spot
Price range
$7.51–$41.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Sunscreens & Tanning Products. It carries 5,720 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#223in Sunscreens & Tanning Products
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
5,720per listing
Listings tracked
42

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mineral Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

710

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

46%

Top 20: 78%

Open market

26%

  • Brand 133%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Mineral Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Mineral Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zinc sunscreen163K/yr
  • mineral sunscreen body56K/yr
  • banana boat mineral sunscreen29K/yr
  • mineral body sunscreen27K/yr
  • sunscreen with zinc oxide23K/yr
  • sheer mineral sunscreen21K/yr
  • clear zinc sunscreen19K/yr
  • sunscreen zinc oxide20K/yr
  • clear mineral sunscreen17K/yr
  • zinc sunscreen face28K/yr

Reviews and returns

What reviews say buyers love and hate about Mineral Sunscreen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Allergies”
0.9%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mineral Sunscreen questions

Answered from the same tracked data.