Skip to content

Mineral Powder Foundation

Fail

The top 5 brands take 100% of clicks, so Mineral Powder Foundation is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$314K/yr119K searches / yr
90-day growth
+13.0%search demand this quarter
Competition
94%top-5 click share · 1 brands · 3 sellers

Flapen Score

Mineral Powder Foundation against its category

The dotted line is the Beauty & Personal Care average. Past it, Mineral Powder Foundation is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mineral Powder Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Mineral Powder Foundation 119K times last year and spent an estimated $314K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+13.0%
Conversion, latest week
8.7%
Market size, estimated
$314Ka year
Peak month
July1.4× the quietest month
Top search term
bare minerals mineral veil45K searches a year

02 · Price

A sale here is worth $30.09.

Listings sell for $30.09 on average, from $18.88 to $32.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $30.09 that is $45K to $60K a year per listing.

Average price
$30.09inside the $15 to $100 sweet spot
Price range
$18.88–$32.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$45K–$60K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #33 within Face. It carries 1,594 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#33in Face
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,594per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
96 months

Products

Top Mineral Powder Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Mineral Powder Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mineral Powder Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bare minerals mineral veil45K/yr
  • mineral veil13K/yr
  • bare minerals setting powder11K/yr
  • mineral veil finishing powder bare minerals12K/yr
  • bare minerals original mineral veil9K/yr
  • bare minerals illuminating mineral veil6K/yr
  • bare minerals veil4K/yr
  • bare minerals translucent powder5K/yr
  • bareminerals mineral veil4K/yr
  • bare minerals mineral veil original6K/yr

Reviews and returns

What reviews say buyers love and hate about Mineral Powder Foundation

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
2.1%of orders come back
“Color Not as Expected”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mineral Powder Foundation questions

Answered from the same tracked data.