Mineral Makeup Foundation

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+6.7%

Conversion, latest week

3.7%

Market size, estimated

$2.3Ma year

Top search term

bare minerals861K searches a year

Listings sell for $31.51 on average, from $5.60 to $46.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $31.51 that is $63K to $79K a year per listing.

Average price

$31.51inside the $15 to $100 sweet spot

Price range

$5.60–$46.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$63K–$79K

Returns

2.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #50 within Face. It carries 4,321 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#50in Face

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,321per listing

Listings tracked

34

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months